Content marketing as it seems is now THE most effective marketing strategy used by not only small but BIG business as well! Although recent years have shown this particular strategy to be one of the most accepted ways to do business online, the recent ‘endorsement’ of Google’s Hummingbird update has solidified its position! It’s all about building relationships that lead to trust which is why this tactic is possibly the best sales and marketing strategy you’ll find on or off the internet!
Let’s look at 5 reasons why BIG business can NOT afford to overlook the importance of using content and the internet in their sales and marketing strategy!
Easy Strategy to Implement and Maintain
This is a HUGE attraction that results in tempting more people to actually take action on this particular sales and marketing strategy! Businesses can circulate informative and/or promotional material even without a website calling attention to what they do and how to contact them!
Cost efficiency is always a concern as well as an added ‘attraction’ when considering ways to promote your business! Not only is the use of ‘helpful’ content a very effective marketing strategy but it is also a very economical way to increase your exposure! Additionally, when building relationships in this way with potential customers, you’re also building trust which will make any promotional efforts much more effective! Ya gotta love that, I know big businesses do!
Scope of Reach
The bigger the audience the more effective, and of course profitable, any sales and marketing strategy will be and it’s as simple as that! Well the internet offers marketers an audience that is global in scope and that’s about as big as you can ask for and this is something BIG business recognizes! Even if their promotional efforts may not ‘pinpoint’ the exact audience they need to target, the sheer magnitude of people they can reach online should prove to be VERY profitable!
Easy to Track Results
Tracking results from any advertising effort only makes good business sense and this is something NOT lost on large corporations! Investing company time and resources, which can be vast, also demands a means of monitoring your results! Are there adjustments that may be needed and if so where? What about your current sales and marketing strategy, is it even taking you in the direction you want to go? These are determinations that need to be made and the internet makes this simple-easy and inexpensive to do!
Impact to the Bottom Line
The bottom line is this for BIG business, increase profit margins and as inexpensively as possible! Enter the internet and using content as a significant part of your sales and marketing strategy! As discussed above the internet offers a global audience as well as the means to access them very effectively, efficiently and inexpensively! I see NO downside, do you?
Content marketing has become the most widely accepted sales and marketing strategy used on the internet today! Consumers are no longer receptive to hype or aggressive sales pitches and BIG business has taken note while firmly taking aim on the global scope found online! Of course if you’re to tap into the huge potential the internet audience offers , it only makes sense to use the most effective marketing strategy available for building relationships as well as trust to do so! In the end, isn’t this how BIG business became what they are today, using the most effective promotional strategies available and implementing them in an arena that will yield BIG results? Of course it is!