On the surface small business owners seem to have it made considering in many cases, they are working alone! Oh course the initial assumption understandably is, when working alone, you have nobody pushing, pressuring or pissing you off, thereby ruining an otherwise peaceful day! Time to get real however since solopreneurs, like the ones described above, have many challenges standing between them and their aspirations for small business success! Subtle as these challenges may be however, unless you’re willing to work to overcome them, even just one, could easily be the cause of any business failure!
For anybody working alone in their own business here are 5 areas of concern they must address if they plan on being successful…
When you are the ‘owner operator’ of any business you must be willing to work since you can’t rely upon the help of others! This ‘willingness’ however can grow a bit weary over time, especially if the results from the efforts you’ve invested are slow in coming! Either fatigue or frustration or both is all you need to ‘dampen’ or even extinguish the competitive fires within you causing you to lose your drive and relinquish your dreams!
When working alone self-doubt can often times be your worst enemy but this is something that ‘comes with the territory’ when working as a solopreneur! Without feedback or encouragement from others minor problems can easily bloom into a full blown catastrophe and the next thing you know, rationale thinking goes out the window! Anxiety can not only keep you from enjoying the small business success you seek but it can and will ruin your life if left unchecked!
Both the mental and physical capabilities of anyone who works alone are under constant demand which leads to exhaustion in both cases! Once again without the support or even the simple camaraderie associated with having others around , any stress be it physical or mental, has the tendency to grow disproportionately! There are many dangers signs here that threaten not only your small business success but even more importantly, your overall health! Remember, stress can kill so steps need to be taken by solopreneurs to avoid long periods of isolation! Spend more time with family and friends to help keep you grounded, you’ll be glad you did!
When you are motivated both your focus and your efforts tend to be very strong which is why most entrepreneurs need to be self driven! Now there are many reasons that may motivate someone, some may be internal, which is a strong source, while others may be more external, much like the encouragement you get from others! It is external sources of motivation most solopreneurs lack thereby putting them at a bit of a disadvantage UNLESS they identify other sources from which they can draw their motivation! Simply remember you MUST be willing to work at keeping your ‘drive’ alive because the success you seek will slip away otherwise!
Keeping yourself up to date with current news and developments is challenging enough for any online entrepreneur but for solopreneurs, this challenge can be greater! With so much to do and so little time to do it, it becomes very easy to put your own self-education on hold, or worse, shelve it completely! Maintaining your ongoing education is critical for any online business primarily because things change so fast on the internet and in the blink of an eye you can find yourself far behind the competition!
Although small business owners appear to have it made because they are working alone with no one bossing them around, they do face unique challenges! The fact is that solopreneurs like those described above must be willing to work through certain fundamental challenges that confront them each and every day! These challenges, issues and/or concerns, as discussed above are simple enough but do, however, become particularly daunting to anybody working alone! The point is without the constant support, feedback or encouragement of others, which most solopreneurs tend to lack, small business success will evade them!