The key to making money online can be found in your website sales conversions. In order to get website traffic a lot of effort goes into generating it but you do not make money unless you can increase the sales conversions. Website visitors will not spend a lot of time on any page if they are not stimulated or interested by what they are presented. In order to persuade visitors to make a purchase therefore your site must convey your message quickly and convincingly.
Here are 3 simple adjustments you can make on your page to increase the sales conversions of website visitors.
Work above the Fold
Place your intended message as close to the top of your sales page as possible so website visitors are able to view it immediately upon landing on your page. Do not expect people or make people scroll to the bottom of your page to view your message. The typical website visitor will leave the page within seconds unless their interest or curiosity is sparked by something they have read. Put your ‘best’ stuff at the top in order to captivate people so that they will continue reading further.
Call to Action
It is important to clearly tell any website traffic that lands on your page what it is you want them to do. Do not ever expect or assume that people will figure it out themselves. Leave nothing to chance but instead after you have clearly presented your promotional message tell people what it is you want them to do next. Whether it is to continue on to the next page, make a purchase or leave their contact information always tell people what to do next.
Keep Distractions to a Minimum
Do not cheat yourself out of any sales by unknowingly distracting any visitors to your site away from your intended message. By minimizing the use of ‘needless’ graphics or advertising you are better able to help visitors maintain their focus. The end result will be your message now has a chance to be more effective which will help to increase your sales conversions.
Remember that when viewing any websites online most people will only spend a few seconds before deciding to leave the page. Maximize the chance that they are able to receive the message you are sending by minimizing distractions.
You can generate all the online traffic in the world but if you are not getting any website sales you are wasting your time! Anybody who works on the internet knows how much effort goes into generating website traffic. The key to making money however is what this traffic does when it lands on your site. Since most people will spend only seconds on any site if they are not interested it is important to convey your message both quickly and convincingly. The 3 simple adjustments we suggested above will help you position your message so that website visitors will see it immediately and without distractions. In getting your message seen by more people before they leave your page you therefore stand to experience an increase in sales.