5 Challenges of Content Marketing You Must Overcome

5 Challenges of Content Marketing You Must Overcome

For many the challenges of content marketing stem from trying to frequently publish something new, exciting or worthy of going viral! The problem is the use of content is SO intense these days on the internet that it is difficult to stand out! This results in many marketers focusing more time on trying to find topics of interest that are trending and /or relevant to their needs, or both! If you’re online promoting a business or cause, spending too much time on content creation will only hold you back! It therefore stands to reason to identify these challenges so you can avoid or address them before they sabotage your efforts or undermine your intentions!

Here are 5 common obstacles facing content marketers that you NEED to know so you can plan accordingly to work around or through them!

Lacking Ideas

Ever hear of writers’ block? Well if you rely upon the use of content to gain exposure online or to promote a product or cause you have no doubt experienced the feeling of frustration writers’ block can give you! The key to any great piece of content is to base it upon topics of interest your audience may have however finding these topics or what to write about them can sometimes be daunting! This is a very common barrier facing many marketers on the internet today! The key to overcoming this barrier is to have many available options from which you can find or generate ideas upon which you can base your next piece of stellar content!

Too Much Working ‘In’ the Business

Creating content takes time and research and trying to constantly publish something new is a ‘cycle’ that marketers must try to avoid! Why? Because there are other areas of your business you can NOT afford to ignore! Since the use of content is such a BIG part of your marketing efforts it’s easy to understand how people can inadvertently be caught up in this process! It is important to realize how your ‘obsession’ with trying to create and publish something new on a frequent basis can hold you back from other aspects of your business! Suggested solutions to this dilemma would be to either outsource your creation efforts or stick to a strict schedule that allows for time to address other areas of your business!

Quantity Over Quality

As mentioned above many marketers feel overly compelled to publish as often as possible but this can easily lead to problems! As the saying goes ‘haste makes waste’ and when trying to ‘rush’ the process of creation it is typical that the first thing that suffers is the quality of your efforts! In this case your ‘haste’ can easily hold you back from getting better results from the content you create and distribute! To avoid this simply focus on quality and forget about publishing frequently! Why? Because quality is what gets you noticed while publishing frequently could be a waste of your time considering the ‘lack’ of results you may get from a lesser quality effort!

Striving for Perfection

Now understand there is a big difference between quality and perfection! Forget about it if you’re looking to be perfect all the time when creating content because this is an unrealistic expectation! Always being original, never having grammar issues or simply trying to create something that will go viral will find you wasting a lot of time because achieving perfection is like finding a pot of gold at the end of a rainbow! It likely will NOT happen and besides, your viewers don’t expect perfection, they just want you to be you, which is why they view and viewed what you have published previously! Give them more of the same quality they’re used to and don’t allow ‘perfection’ to hold you back from publishing more often! Having a ‘hang up’ like trying to be perfect will only slow you down which is something you don’t want on the fast paced internet!

SEO

Back ‘in the day’ it was all about properly optimizing your content, be it the title, text, alt tags or images but times have changed! These ‘technical’ tactics were time-consuming and actually succeeded in helping to lower the ‘quality’ of the content by focusing more on optimization strategies and less on creating information of value! Search engines have now started to focus on the quality and relevance of what is being published and use this as a way to ‘award’ marketers with higher rankings! Remember to simply write for the people and NOT the search engines! People will enjoy your work all the more and search engines will notice this by the number of views your efforts get and rank you higher as a result!

The challenges of content marketing typically stem from trying to publish something that stands out or goes viral on a frequent basis! This ends up resulting in marketers spending possibly TOO much time trying to find the exact ‘right’ topics of interest or simply trying to ‘perfect’ and/or optimize what they are creating! Although the use of content is important and plays a vital role in marketing online you can NOT allow that to hold you back from addressing other aspects of your business or cause! By identifying the challenges such as those reviewed above, gives you the opportunity to either avoid them or develop a strategy that enables you to work around or through them!

Finding GREAT Content Made Easy with BuzzSumo

Finding GREAT Content Made Easy with BuzzSumo

Finding great content to share or simply further develop for any marketer can be a very time consuming and even labor intensive experience! Let’s face it, behind any good content marketing campaign is the research it took to locate ideas or identify topics of interest your audience may be interested in viewing and sharing! This is the whole idea behind using content to promote your business or cause, to tap into the viral capabilities the internet audience has to offer in order to help you spread the word, build your influence and increase your exposure! In a nutshell the success of your content marketing campaign starts with and relies upon your ability to find topics of interest and there is a tool, you can use for free, that will help you do just that, BuzzSumo!

To find out how to put to use this very effective software tool that quickly scans multiple social media sites for current topics of interest you can focus on, here is John Jantsch of Duct Tape Marketing in the brief video below…

 

Finding great content you can further develop or simply share is at the heart of any relatively effective content marketing campaign however this can be a very time consuming process! Considering most marketers either are severely understaffed or simply work alone, time is NOT an asset they have an abundance of so they therefore need to use it wisely! One software tool that will definitely help marketers save time and effort when looking for topics of interest they can use for their content marketing purposes is BuzzSumo! The short video above, featuring John Jantsch serves to explain the many uses of this terrific software tool for any content marketing campaign! When considering you can even use it for free, there seems to be little or no excuse for not putting it to good use as early as today! In the end if content is indeed king, BuzzSumo appears to be a king maker!

Most Online Thought Leaders Are Self Made

Online thought leaders are ‘dubbed’ as such simply because their words tend to carry more influence within many social communities! These people are always sharing information that more times then not reflects topics of interest to those they are addressing! The question is have these people been born with natural leadership abilities or is there something else going on here altogether? The fact is that you can actually gain more influence with other citizens of the internet by simply sharing information that is timely and needed! Of course the point to being influential is the obvious benefits it presents to just about any type of online business since influence = persuasion = sales = income!

Here are 5 steps anybody can use on social media sites to help you evolve into a ‘leader’ thereby giving you more influence within the community!

Get Your Bearings

The very first step, and there’s no way around it, is you’ll want to listen to the conversations people are having! Only in this way can your determine what are the topics of interest to these people and whether you share in these interests or not! Obviously if you’re just not into what one group may be discussing how can you expect to contribute to the conversation in a positive manner?

Do Your Research

Once you’ve identified discussions that are of interest to you the next step would be to ‘dig up’ any information relevant to the subject! Remember sharing information is how you get people to notice and accept you but it MUST be relevant to ‘their’ interests!

Curation Is NOT a 4 Letter Word

Trying to continuously ‘create’ content that is relevant to the topics of interest people have will drive you bananas! On the other hand it’s all about sharing information therefore don’t be shy about ‘locating’ content created by others that you can share! Curating content like this is the most effective strategy to use due to the frequency with which you’ll need and want to offer any attention getting information!

Offer and Don’t Push Content

Never try to ‘force’ any content on others since this will only make you seem pushy thereby making you more an intruder and less a participant! To gain more influence in any community you must FIRST be accepted by other members, so simply make any information you are offering ‘available’ to viewers! If it captures their interest you can bet they’ll locate the source from which it came which of course will be you:-)

Timing Is Everythingsunset

When sharing information only do so when it focuses on ‘current’ topics of interest insofar as what people are talking about at that time! People at social sites are notorious for changing the topic of any conversation at the drop of a hat! This is why you’ll need to closely monitor what people are talking about so you can offer value to the conversation with relevant content in a timely manner!

People tend to flock in the direction of thought leaders that, for less than obvious reasons, have more influence than those around them! Our discussion above focuses on how this ‘reputation’ can be developed, much like a brand, by simply sharing information that reflects the current topics of interest! The 5 steps discussed above take you through learning what people want, to knowing where to find it and when to present it! Knowledge, as they say, is power, and it is what you will use for ‘leverage’ to gain more influence within these online communities!