Marketing with content has become an accepted and popular business marketing strategy for many compelling reasons! Back in the day hard or pushy sales tactics were the norm but not anymore! Today consumers are much more curious and cagey and they DEMAND information they can use to make purchasing decisions! The role of content in marketing today is to offer information people are looking for and to do so freely! In time you will even become an authority in the eyes of the folks who read what you wrote and with this comes great influence! So how exactly does this strategy work?
Below let’s now discuss the 7 steps your content must offer and/or achieve to make it such an effective online marketing strategy!
Topic selection is always key to how popular what you’ve created will be with readers! The idea here is to focus on a subject that is currently relevant and hopefully of great interest to your target audience! Once you’ve gained the attention of readers, provided the context of what you wrote is helpful and/or otherwise informative, these people will either subscribe to your list or at least look for more from you! Remember, after you’ve taken the time to research and compose your content, focus on crafting a catchy headline that will compel people to take the time to read more!
Most of the information you are circulating online as part of your business marketing strategy should first and foremost hold relevance to your field! Secondly but no less important, the role of content you are offering should be helpful to viewers and should NOT be peppered with product offers or other more aggressive sales tactics! Your purpose is to HELP others and freely so that they come to trust you and even look to you for further advice, tips and/or suggestions!
After trust is built and viewers have found the information you have given them to be helpful, you as the author tend to become an authority in their eyes! Having credibility like this makes you more influential with readers as they become increasingly more comfortable with you and it is this part of the relationship building process that is so critical! Gaining influence in this way is why this business marketing strategy works so well!
Most people are searching for information online to help them solve a problem or learn something new!As we mentioned above the content you offer should be of relevance to your field, niche or industry and since people are looking for information in YOUR field, you’re in the perfect position to help! It is only natural to seek out someone with expertise in a particular field if you’re looking for answers or advice! Guess what since you’ve already become an authority, at least in the eyes of your readers, by circulating so much good information, you’re the expert they’re likely to rely upon! Whether it is a product specifically designed to address your readers problems and/or questions or perhaps it may be further information you can supply, always try to help your readers solve their problems!
The main intention or role of content is primarily to help others in some way, be it through laughter, useful information or thought provoking comments or ideas! This is the HOOK you use to gain trust and influence with readers and the biggest reason this business marketing strategy works so well! Always look for ways to be helpful and people will flock to you like the Pied Piper!
Increase Marketing Effectiveness
As a businessperson, at some point you’ll want to make some product offers because, in the end, you need to make sales! Now that you’ve got the trust of others coupled with the influence you’ve earned, people will be much more comfortable and receptive to your suggestions or offers! In fact persuasive sales tactics are not typically needed with influence like yours and in many cases sales can be made by simply ‘suggesting’ or recommending a product! You gotta like that, especially if asking for the sale makes you uncomfortable!
Establish a Following
For anybody working online, it is ALWAYS easier to build a business and of course make sales if you have a following! Whether people subscribe to your blog or list, you now have direct access to folks who have shown an interest in what you do or promote! Although the role of content has grown tremendously with marketers and the search engines over recent years, NEVER overlook the importance of having followers or a list…or both!