Why Create Content When You Can Borrow It?

Why Create Content When You Can Borrow It?

For anybody who works online, why create content that is uniquely your own when you can ‘leverage’ other people’s effort and get the same results? This is NOT to suggest you use ghost writers (although that IS another great suggestion!) but rather ‘borrow’ relevant content from others you can reformat and publish as your own work! Let’s face it, content is King and is also the primary way used to build relationships, build a following, promote products and to simply get noticed online! What this means is you will be constantly in need of developing new ideas and writing a lot but with so much to do, where will you find the time and energy? Well, I have 5 suggestions that can help alleviate the demanding workload of creating unique and useful content all the time!

Here are 5 suggested strategies you can start using today that will allow you to legitimately leverage other people’s effort to help you same time and publish more frequently!

Content Aggregation

Any time you collect links from content created by other people’s effort and provide nothing more than their titles in one place, you’re aggregating content! Now on the surface, you may seem to be ‘stealing’ from other authors but those who view your site know you are NOT the original author, especially since you are NOT claiming to be! Many news sites use this strategy and rely heavily on others to find the news and write about it, you’re simply affording them a place to showcase their findings! Even though you are NOT the creator, people still seek out your site since it is a hub for the type of news they want to see! Remember, you can use other types of content other than news when leveraging this strategy and people will still rely on you since your site becomes THE place to find this type information!

Content Syndication

Syndicating content is similar to aggregating it with the exception that you are actually using a third party to publish it through! Additionally, not all the content syndicated is used but only those parts and pieces that are relevant to your cause! What is actually occurring is you’re promoting and/or pushing your content out onto other sites for a broader exposure leveraging the traffic generation efforts of these site owners! Actually, you are sharing your content with an audience that belongs to another person or website in hopes that they will have enough interest in what you offer to visit your site! Although you may be developing new ideas yourself, remember, using this strategy keeps you from investing the time, energy and even money generating more traffic to gain additional any viewers!

Content Curation

Curating content involves locating already published information that you can use and capture links to the sources! All you need to do is add a description of the content you’re curating along with your OWN commentary to lend your voice and even opinions to the information you’ve found! This is perfectly legal and ethical provided you clearly credit the sources since to do otherwise would be deceitful and make you a plagiarist! This is another terrific way to ‘cull’ through already existing and very valuable information, relevant to your cause, and sharing it with people who have an interest in such content! Why try to build a new mousetrap when there are so many already available to use? This strategy also keeps you from writing a lot, with the exceptions of creating a short description and adding your personal commentaries! Unlike syndicating or aggregating content, this approach requires a bit more ‘hands on’ effort on your part because you’re putting it together much like pieces to a puzzle! The only thing you’re NOT doing is composing the original content itself and this saves lots of time for you!


Podcasts are a way of sharing content through audio channels! This is a great way to leverage the experience and knowledge of other people by interviewing them and sharing it with listeners! You can also use syndicated or aggregated content if you choose but what makes this different is there is typically NO use of visuals or text when presenting anything to the audience! They simply tune in and listen making it a convenient and hands-free way for people to enjoy any content! What’s especially cool is all you really need is a microphone and some captivating ideas to create a podcast, that’s it!


This strategy, like the ones discussed above, can remove quite a bit of the responsibility of creating your own original content! Once again we’re not promoting the idea to ‘steal’ something that was created by others but rather to reformat and present it in a way that’s useful and ethical! You can interview people about their accomplishments or these same people can be used to share their tips on how to achieve what they already have! Reporting industry news or sharing information created by others is perfectly suitable for video as well! The long and short of using video is it is simply another ‘medium’ for delivering information that does NOT require for you to be writing a lot! Cool!

As labor intensive as it is, why create content on your own when you can borrow other people’s effort to create something you can publish! Being that content is the currency by which we build followings, promote goods and services and build relationships online, you can bet you WILL be writing a lot! Developing new ideas and then finding the words to share these ideas can be VERY time-consuming so it only makes sense to explore more effective strategies to do so and save time as well! The 5 suggestions reviewed above all use already published content that you can reformat and repurpose for your particular needs! The best part is, by properly crediting the original sources you can legitimately and ethically use these strategies to help you save time, cut down your workload and still publish as often as you choose! Remember, however, the best content found is always original and unique so be sure to continue developing new ideas of your own that you can share as well!