Marketing with content is a familiar and effective strategy used by many organizations to offer useful information about their products and services! This strategy is great for new business development as well as building relationships with existing customers as well! How this strategy differs from publishing blog posts is to be the topic of our discussion here today! Although blogging and content marketing both rely upon publishing information to achieve their goals, it is the way in which they do so that makes them different!
Here are 3 fundamental differences between how ‘traditional’ bloggers and content marketers develop and use the information they publish!
Clearly the intent of content marketing is to establish a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience! In the vast majority of cases using content in this way is for the intention of new business development! Blogging on the other hand is more ‘whimsical’ in nature and although bloggers can use their site for marketing as well, their approach is NOT as structured! Topic selection for bloggers typically focuses on whatever is currently popular and loosely relevant to the theme of their platform! Distributing content to market a business, product or service however demands using subject matter more closely related to what it is you’re promoting!
Internet Real Estate
Blogging uses a specified location or platform on which it displays thoughts, ideas, observations and opinions relevant to the central theme of the blog itself! Content marketers find ‘several’ avenues to ‘park’ their content, much like using a net for fishing, and they offer useful information that is much more target specific in terms of their audience! Instances of marketers distributing their content merely for new business development can be found all over online such as social media sites, ads on YouTube (ugh) or even in forums! Blog posts, well they can be found on blogs, imagine that!
Content marketing is more a LONG term strategy targeting people at different stages of the buying process with useful information that focuses on helping them with their buying decisions! This strategy involves varying types of content presented in a systematic way to help people make more informed and comfortable decisions! When publishing blog posts however there tends to be a dramatic shift in terms of the topic presented which could be something as benign as simply offering an opinion or rant! Bloggers are more focused on reader loyalty and developing a following while content marketers are focused on new business development, plain and simple!
Businesses find marketing with content a very effective strategy that helps identify and attract people with an interest in their products or services! The idea behind this strategy is to offer useful information about products and/or services being promoted so that people can make more informed purchasing decisions! Above we discussed how content marketing actually differs from ‘traditional’ blogging! Publishing blog posts is NOT about sharing information for the sake of new business development! The long and short is although both blogging and content marketing focus on creating and sharing information, as discussed above, in the end, their intentions and distribution strategies are fundamentally different! The one thing that still remains true however is content continues to be the dominant ‘currency’ used by both individuals and large corporations to be noticed online!