3 Key Elements to Making Money Online

With the global reach of the internet at the fingertips of anybody who owns a computer making money online has become very realistic goal. Internet marketing enables anybody with an idea or the desire to make a solid living online. With new marketing strategies surfacing many online entrepreneurs are enabled to grow their businesses in a swift and cost efficient manner. Sometimes however focus tends to drift from the basic fundamentals every online business needs to adhere to in order to be successful.

Here’s a quick review of the 3 core essentials every online business needs to maintain in order to be profitable.

Website Theme

The website to which you direct any traffic should clearly reflect the theme of whatever product or service you are promoting. By not promoting or displaying a site that is thematic with what it is you’re representing will only serve to confuse and drive away any website visitors.

Website Traffic

The people you are promoting your website to should fit the profile of someone likely to have the need or want of the goods or service you’re selling.

Targeted traffic like this will increase your conversion rates at the website itself. It is also a much more efficient use of your time and resources when generating the traffic flow to your site.

Collect Names

With the efforts and expense you put forth to drive traffic to your site you’ll want to capture the contact information of as many site visitors as possible. Learn to collect names! Having information like this will enable you to quickly build your business in a more cost efficient manner.

An effective way of enticing visitors to leave their contact information is the offer of a free giveaway. A useful report or perhaps some inexpensive piece of software will work just fine as long as it is of some value.

Making money online is a feasible venture for anybody with the right desire, attitude and persistence. It is important to recognize that internet marketing by its very nature will continue to evolve. These constant changes will present new marketing strategies but the core essentials of your business as we reviewed above should not change. These are the building blocks of your online business around which all change should revolve.

How to Write Articles Using Old Blog Posts

Are you interested in exploring how to write articles by using the same content you’ve already posted to your blog? If you write articles and also frequently post to your blog to generate traffic you know how labor intensive that can be.

Although these marketing strategies are extremely effective they can also be quite a strain on your time management skills.

What if you could cut your writing efforts in half or to put it differently get twice the results from the same efforts? Well you can and we’re going to discuss here how to do just that.

For anybody involved in article writing you know how challenging it can sometimes be to come up with new ideas for content. Posting to a blog on the other hand generally only requires an idea but not much detail.

Let’s explore a simple 3 step process you can use to ‘transform’ your blog post into articles that will decrease your workload while increasing your desired results.

Develop and Organize Your Topics

You’ll first want to develop and organize topics upon which you can base your blog posts. Considering that a blog post constitutes a summary of a lengthier thought this shouldn’t be difficult. Obviously you’ll want the topics to be related in some form or fashion to your niche or blog theme.

Compose Your Posts in Advance

In an effort to focus better on your immediate task you may want to separate composing your blog posts from the time you use for writing articles. This should help you maintain a consistent train of thought making both tasks easier to accomplish.

Instead of composing a blog post then writing an article you’ll want to put together a group of posts first. Once this is completed you can turn your attention to transforming these posts into articles.

When writing an article as opposed to posting to a blog you are actually using completely different writing styles. By dividing these two tasks you now only need to focus on just one particular writing style. This in turn will increase the ease and efficiency of your overall writing process and save you time.

Base Your Articles Upon Your Post

Blog posts by design are short summations of a more detailed thought pattern. Upon these summations you can base a more in-depth article. By using the post for your writing ideas you now cut down on the overall time involved in the writing process itself.

As you know every article starts with an outline and your blog post supplies that outline for you.

So now you can see how to write articles easily if you also already have a blog that you post to on a regular basis. Even though both blogging and writing articles are excellent marketing strategies attempting to do both can put quite a strain on your time management skills. By further developing any writing ideas you can get from your own blog posts you’re essentially bypassing the additional time needed for more article research. By following this simple 3 step approach and streamlining the writing process you’re getting twice the results for little more than a one time effort!

Social Media Marketing is Attracting Offline Interest

As social media marketing continues to grow in popularity online it has managed to capture the attention of the offline community as well. In many boardrooms, more serious consideration is being given to social marketing as part of the overall marketing strategy.

The phenomenal success this type of internet advertising has achieved is hard to argue or ignore.

Current marketing strategies still find ‘conventional’ advertising approaches being utilized such as television, radio and print. However with the cost efficient and highly effective channels online social media offers these ‘conventional’ offline methods are quickly becoming outdated. The only hurdle new online strategies seem to now face for offline application is good old fashion management skepticism.

Here is what likely can be expected in the not too distant future regarding the offline business community’s adaptation to online marketing strategies.

Offline Marketing Budgets at Present

At present time there is little evidence of any significant spending by the mainstream offline business community on any type of internet advertising. It is inevitable however that the recognition of the effectiveness and cost efficiencies of marketing online is soon forthcoming in this area.

Witnessing the recent failures of many long time business giants due in part to their own marketing inefficiencies will only serve as a wake-up call to the rest of the business community. The aftermath of the recent economic downturn will only result in accelerating the shift of marketing strategies to the more effective and efficient avenues available online.

Increase in Online Spending

As offline businesses begin to shift their advertising spending towards the internet social marketing will get much attention due to the viral nature of this particular method.

Marketing online differs from traditional methods insofar as the consumer seeks out information on their own as opposed to having it presented to them. With that said the need for content, and lots of it, exists and must be supplied by the marketer to fill this need. This is crucial for the relationship building that is required to make this type of online marketing approach work.

Online Specialist Will Be Hired

Whether its video, audio, or text the supplied content will inform, entertain, and provoke thought in an effort to capture the attention and loyalty of the online viewer.

Sooner rather than later specialist for content development will have to be added to the staffs of offline businesses involved in online social marketing.

Ad copy and other messages created will be designed to catch viewers attention, initiate and maintain interest, develop trust and loyalty, and make product offers. This type of internet advertising is based more upon ‘relationship marketing’ as opposed to the ‘hard selling techniques’ associated with conventional offline marketing.

The Need for Public Relations will Diminish

Now that more emphasis is placed on searching the internet for breaking news there will be less need for conventional public relation tactics to ‘create awareness.’ The content developed and supplied to the internet will more than fill this gap resulting in cost savings and increased communication efficiencies.

Online Marketing Research will be Emphasized

By utilizing the give and take capabilities of web 2.0 marketing techniques the ability to get valued customer feedback can easily be accomplished. This cost effective and highly efficient means of collecting valuable input online will be a very significant benefit for research and development.

As a result offline efforts to collect similar data will be de-emphasized and regarded now as more cumbersome due to the cost and efforts required.

Social media marketing, as it stands today, continues to demonstrate new efficiencies that increase the effectiveness of communicating with the online consumer. Its popularity and acceptance can no longer be dismissed as a short term phase but rather needs to be recognized for what it is, the evolution of consumer marketing. This will result in a greater acceptance towards using online social media as a permanent fixture in a company’s overall marketing strategy.

Internet Marketing – Its Global Impact

Internet marketing has dramatically changed the way both people and businesses promote goods and services. The internet has really only been part of the public’s conscious awareness for a little over ten years. It is astonishing how much impact it has already had on the marketing strategies of both off and online businesses.

Even in the last couple years the advent of social marketing has revolutionize what was considered the norm for online marketing.

What new changes are in store for us next and where will it lead are questions yet to be answered. The only certainty is the changes are here to stay!

Let’s have a look at 5 ways traditional marketing strategies have been changed by the ever evolving online world:

Business Expenses

Online marketing has dramatically reduced the costs affiliated with promoting anything to the general public. The ability to contact and send messages to literally anyone online free of charge has significantly decreased the cost of advertising for many businesses big or small.

Formerly attempts to direct promotional messages to the masses were conducted thru channels that cost money. Television, radio, billboard advertising, and even direct mail could quickly chew up even the hardiest advertising budgets. Now free access to the internet has significantly relieved the pressure on business expenses due to reductions in advertising costs.

Performance Metrics

With the added ability to track marketing results online through various software applications business expenses can be even more closely monitored.

To be able to quickly and efficiently determine the performance metrics of any given promotion is priceless to any business. Reaction time to necessary cost adjustments or decisions is greatly reduced. This time savings can lead to significant profit increases or cost savings.

Global Access

The internet no longer binds people by geographical boundaries. This unlimited access has opened opportunities for businesses both large and small that formerly were not available.
Additionally, due to differences in time zones, many firms can now conduct business 24/7 with the aid of computerization. Imagine the growth potential of any business now that both the market size and hours of operation have been expanded! Go here to see how you can start your own globally based business today!

Reversal of Marketing Direction

Traditional marketing strategies typically used a more aggressive approach when pursuing customers. This type of advertising relied upon delivering the intended promotional message to the consumer. The desired effect was to CREATE a need or want within the consumer to attract them to the product or service being advertised.

The typical online shopper now makes their OWN decision based upon a search they conduct. This selection is made with little influence from the promoters themselves.

Online marketing promotional efforts now direct their efforts more towards positioning their product for selection as opposed to directly promoting to the consumer. As a result promotional tactics formerly used known as “push marketing” have now transitioned into more of an approach referred to as “pull marketing.”

These types of marketing strategies requires the proper use of keyword research and utilization on the part of the seller. Also the correct usage of search engine optimization is needed to better position goods and services for higher search engine rankings.

Social Marketing

As the internet continues to evolve so do the preferences of the user and the way they interact online. Blogging as a result has seen a growth in popularity due to the interaction between users and site owners thru the ability to leave comments. Another leading factor in the growth of blogs is the frequency with which fresh content is posted.

Users want more involvement and stimulation from online sites and blogs answered this need. As of result social network sites started to dot the internet landscape and have now have fully blossomed to dominate the internet mainstream.

Marketers both big and small have recognized the potential of these sites for promotional purposes. Now social marketing is one of the most dynamic and effective means with which to promote just about anything online. From Wall Street to Main Street you can find just about any type product or service being offered on many of these hugely popular sites.

No doubt internet marketing has made an indelible impact on a global scale. From the change in promotional tactics to the geographical expanse it affordably offers, online marketing is here to stay. As it seems to continue to evolve merchants need to recognize and utilize the newly efficient ways in which goods and services will be brought to the consuming public.

Building Your Affiliate Business Successfully

If you are looking for the magic potion or hidden secret that will turn you and your affiliate business into an overnight success there is none. Good old fashion resolve, patience and diligence will be the most critical assets you can bring to this fast pace and ever changing internet business.

When considering what product to promote do a little research. Is the product in demand? Does it do what it says it will? Review the sales page to see if it does a good job of describing the product benefits. Is the sales copy professional and is the layout of the webpage easy to follow? Does the sales page answer all your questions?

What about customer service? Is their contact information made readily available? Are return policies fair and honest?

Remember that you have a reputation to uphold therefore don’t compromise it by representing questionable products.

Once you have a steady flow of website traffic and sales start coming in avoid the temptation to relax. Now is the time to refine your process, work on areas that could use improvement. You now have the momentum on which to build your business. Seize the opportunity to learn as much as you can. Think logically and don’t try to reinvent the wheel. This is a logical business.

Implement a list building program where you’re able to collect the contact info from website visitors. Be sure to maintain contact with them thru some sort of auto responder series. The content you send out should be useful and relative to what you’re promoting. List building will be one of the best things you can do for the growth of your business into the future. This list will be your most valuable business asset.

As we mentioned earlier, this is a fast pace, ever changing business environment. Your continual education and familiarity with new developments will be vital to your ongoing success. With new product launches, website traffic generation techniques, commerce policies, and marketing strategies constantly bursting upon the scene you’ll never be at a lost for something new to give your business an edge.

Take advantage of the countless forums, ebooks, chat rooms, or courses available to continue your education. Make this part of an ongoing process to keep yourself updated, your mind fresh, and your business flourishing.

Don’t allow all the new information to overwhelm you but instead introduce what you have learned into your current marketing strategies. Nothing is or will be difficult to learn or master

Approach your affiliate business with the understanding that it will be a continual but NOT difficult learning process. This will better position you and your internet business for the success you desire and deserve and the financial benefits that go along with it.