For anybody marketing on the internet the use of information products is typically a part of their promotional strategy. Let’s face facts, these products are virtually the ‘duct tape’ of your online business! Although it is also common to sell info products for a profit their use for carrying a message or to increase exposure is also quite common. Being such an integral component of the online marketing strategy it is wise and necessary to understand what makes info products so effective. Having the ability to create an effective product goes well beyond it just containing useful information. Knowing how to present and package these products is of equal importance.
Here are 5 elements all effective info products have whether being used for marketing purposes or being sold for a profit.
All info products are the result of research that has been pulled together in most case from several different sources. When packaging such information it is necessary to organized it in a manner that makes ‘logical’ sense to the reader and supports the point(s) being made.
Even useful information can be rendered ‘useless’ if it is not written in a way that is easily understandable. Throw out the dictionary when putting together any type of content that you intend for a mass audience to read. Learn to write in a manner that everybody understands and avoid the temptation of showing off your vocabulary. Use simple words and phrases that help to clearly convey your meaning.
If the content of your product is intended to be somewhat ‘comprehensive’ try to break down the information into segments. By using chapters of sub-titles for instances you can devote the entire section exclusively to just one point. This gives each sub-topic a starting and ending point all within the same section. You want to make it easier for people to read and refer back to in the future.
Your info products are going to be the most effective for you if they are in demand. As obvious as this may seem some people let their enthusiasm or personal passions blind them to what the public wants. It does not matter if you are selling the product, circulating it to generate traffic, or even if the contents is of excellent quality, if people have little interest in the subject matter your efforts are largely wasted!
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Your products no matter how you intend to use them must solve a problem or fill a need as a ‘stand alone’ product. What this means is you do not distribute one product that is ‘useless’ unless it is supported by an entirely separate product. Consumers today are of the mindset that if something does not allow them instant gratification it will likely not even get their attention.
The role of information products in an online business goes well beyond just being sold for a profit. Info products also serve to carry promotional messages, build credibility and increase online exposure. Understanding how to create an effective product involves more than just compiling some useful information slapping a title on it and considering it completed. The 5 elements above are ultimately what determine the effectiveness and popularity of most info products. Being sure your products contain these elements will serve to help maximize the return you get from their use whether it is for resale or for promotional purposes.