For many the challenges of content marketing stem from trying to frequently publish something new, exciting or worthy of going viral! The problem is the use of content is SO intense these days on the internet that it is difficult to stand out! This results in many marketers focusing more time on trying to find topics of interest that are trending and /or relevant to their needs, or both! If you’re online promoting a business or cause, spending too much time on content creation will only hold you back! It therefore stands to reason to identify these challenges so you can avoid or address them before they sabotage your efforts or undermine your intentions!
Here are 5 common obstacles facing content marketers that you NEED to know so you can plan accordingly to work around or through them!
Ever hear of writers’ block? Well if you rely upon the use of content to gain exposure online or to promote a product or cause you have no doubt experienced the feeling of frustration writers’ block can give you! The key to any great piece of content is to base it upon topics of interest your audience may have however finding these topics or what to write about them can sometimes be daunting! This is a very common barrier facing many marketers on the internet today! The key to overcoming this barrier is to have many available options from which you can find or generate ideas upon which you can base your next piece of stellar content!
Too Much Working ‘In’ the Business
Creating content takes time and research and trying to constantly publish something new is a ‘cycle’ that marketers must try to avoid! Why? Because there are other areas of your business you can NOT afford to ignore! Since the use of content is such a BIG part of your marketing efforts it’s easy to understand how people can inadvertently be caught up in this process! It is important to realize how your ‘obsession’ with trying to create and publish something new on a frequent basis can hold you back from other aspects of your business! Suggested solutions to this dilemma would be to either outsource your creation efforts or stick to a strict schedule that allows for time to address other areas of your business!
Quantity Over Quality
As mentioned above many marketers feel overly compelled to publish as often as possible but this can easily lead to problems! As the saying goes ‘haste makes waste’ and when trying to ‘rush’ the process of creation it is typical that the first thing that suffers is the quality of your efforts! In this case your ‘haste’ can easily hold you back from getting better results from the content you create and distribute! To avoid this simply focus on quality and forget about publishing frequently! Why? Because quality is what gets you noticed while publishing frequently could be a waste of your time considering the ‘lack’ of results you may get from a lesser quality effort!
Striving for Perfection
Now understand there is a big difference between quality and perfection! Forget about it if you’re looking to be perfect all the time when creating content because this is an unrealistic expectation! Always being original, never having grammar issues or simply trying to create something that will go viral will find you wasting a lot of time because achieving perfection is like finding a pot of gold at the end of a rainbow! It likely will NOT happen and besides, your viewers don’t expect perfection, they just want you to be you, which is why they view and viewed what you have published previously! Give them more of the same quality they’re used to and don’t allow ‘perfection’ to hold you back from publishing more often! Having a ‘hang up’ like trying to be perfect will only slow you down which is something you don’t want on the fast paced internet!
Back ‘in the day’ it was all about properly optimizing your content, be it the title, text, alt tags or images but times have changed! These ‘technical’ tactics were time-consuming and actually succeeded in helping to lower the ‘quality’ of the content by focusing more on optimization strategies and less on creating information of value! Search engines have now started to focus on the quality and relevance of what is being published and use this as a way to ‘award’ marketers with higher rankings! Remember to simply write for the people and NOT the search engines! People will enjoy your work all the more and search engines will notice this by the number of views your efforts get and rank you higher as a result!
The challenges of content marketing typically stem from trying to publish something that stands out or goes viral on a frequent basis! This ends up resulting in marketers spending possibly TOO much time trying to find the exact ‘right’ topics of interest or simply trying to ‘perfect’ and/or optimize what they are creating! Although the use of content is important and plays a vital role in marketing online you can NOT allow that to hold you back from addressing other aspects of your business or cause! By identifying the challenges such as those reviewed above, gives you the opportunity to either avoid them or develop a strategy that enables you to work around or through them!