Getting better search engine results in terms of traffic starts not only with your content quality but also involves doing keyword research as well! The words and phrases you choose to use however MUST be relevant to the content you are sharing while also having a strong search history for this strategy to be effective! It’s all about finding those profitable keywords that people search on but are NOT heavily used by your competition! Optimizing your content with these ‘type’ keywords will definitely help to get more traffic delivered to you by search engines, so how do you go about finding the best words and phrases for your purpose?
Let’s discuss 5 different parameters you’ll want to consider using when doing keyword research that will bring you lots of traffic while minimizing your competition!
Long Tail Works Best
The more specific and/or ‘defined’ your search phrases are, the more focused the people will be who respond! Consider long tail keywords much like a password you created , the longer and more detailed either may be, the better they will work for your cause! Instead of using a phrase like ‘how to get more traffic’ instead be more specific and use something like ‘get more visitors to your site using Instagram’ and only people who use Instagram will respond! Quite simply the more words you use the more specific your search parameters will be!
Don’t Go Broad
There was a time during the early years of the internet where using broad based words and phrases would be enough to get more traffic to your site, but NOT any more! You must get more specific, as discussed previously because this cuts down on the competition while further narrowing your search so that those who do respond have a genuine interest! Using broad terms typically brings in larger volume results however most of those who do respond are NOT looking for what you offer!
At one time the density of keyword use in your content was considered an effective way to boost your search engine rankings, but those times ALSO have passed! Although density is still a factor, its role has been diminished now that a greater emphasis has been placed on content quality! Yes you do want a ‘fair’ representation of the key words and phrases you have chosen to use throughout your content, but don’t over do it! It not only will not help your cause but it is also a waste of your time and effort to do so!
Use Multiple Tools
There are many free tools you can use to search for the words and phrases you need and it is recommended to use more than one! Many of these tools have different ‘sources’ from which they gather their data so by using more than one you get a better cross section of these sources! Do you need to purchase a tool for doing keyword research? Not really since many of the free ones available will suffice just fine!
Localizing keywords further defines target audience (see long-tail above) while attracting only those looking for what you offer in your AREA! In many cases you may be looking to get more traffic from a specified geographical location for any number of different reasons but nonetheless the more ‘specifics’ you can add to your search terms the more ‘refined’ the results! Localizing your search parameters will certainly help refine your results bringing you some highly targeted traffic!
Content quality is regarded as one of the best ways to get better search engine results in terms of generating traffic but what about keywords? Before Google change their search algorithms to emphasis content quality, the best way to get more traffic started with doing keyword research! Do you remember those days? Well correctly using ‘specified’ words and phrases to optimize your content still works and should NOT be overlooked! The 5 parameters discussed above for your use when doing keyword research are meant to help you separate yourself from the competition so that your optimization efforts bring you the results you want! Let’s face it, getting search engine traffic can be a very competitive undertaking however the tips above should give you the advantage you need to handily generate more traffic through keyword optimization!