Getting Better Search Engine Results With Keywords

Getting Better Search Engine Results With Keywords

Getting better search engine results in terms of traffic starts not only with your content quality but also involves doing keyword research as well! The words and phrases you choose to use however MUST be relevant to the content you are sharing while also having a strong search history for this strategy to be effective! It’s all about finding those profitable keywords that people search on but are NOT heavily used by your competition! Optimizing your content with these ‘type’ keywords will definitely help to get more traffic delivered to you by search engines, so how do you go about finding the best words and phrases for your purpose?

Let’s discuss 5 different parameters you’ll want to consider using when doing keyword research that will bring you lots of traffic while minimizing your competition!

Long Tail Works Best

The more specific and/or ‘defined’ your search phrases are, the more focused the people will be who respond! Consider long tail keywords much like a password you created , the longer and more detailed either may be, the better they will work for your cause! Instead of using a phrase like ‘how to get more traffic’ instead be more specific and use something like ‘get more visitors to your site using Instagram’ and only people who use Instagram will respond! Quite simply the more words you use the more specific your search parameters will be!

Don’t Go Broad

There was a time during the early years of the internet where using broad based words and phrases would be enough to get more traffic to your site, but NOT any more! You must get more specific, as discussed previously because this cuts down on the competition while further narrowing your search so that those who do respond have a genuine interest! Using broad terms typically brings in larger volume results however most of those who do respond are NOT looking for what you offer!

Density

At one time the density of keyword use in your content was considered an effective way to boost your search engine rankings, but those times ALSO have passed! Although density is still a factor, its role has been diminished now that a greater emphasis has been placed on content quality! Yes you do want a ‘fair’ representation of the key words and phrases you have chosen to use throughout your content, but don’t over do it! It not only will not help your cause but it is also a waste of your time and effort to do so!

Use Multiple Tools

There are many free tools you can use to search for the words and phrases you need and it is recommended to use more than one! Many of these tools have different ‘sources’ from which they gather their data so by using more than one you get a better cross section of these sources! Do you need to purchase a tool for doing keyword research? Not really since many of the free ones available will suffice just fine!

Go Local

Localizing keywords further defines target audience (see long-tail above) while attracting only those looking for what you offer in your AREA! In many cases you may be looking to get more traffic from a specified geographical location for any number of different reasons but nonetheless the more ‘specifics’ you can add to your search terms the more ‘refined’ the results! Localizing your search parameters will certainly help refine your results bringing you some highly targeted traffic!

Content quality is regarded as one of the best ways to get better search engine results in terms of generating traffic but what about keywords? Before Google change their search algorithms to emphasis content quality, the best way to get more traffic started with doing keyword research! Do you remember those days? Well correctly using ‘specified’ words and phrases to optimize your content still works and should NOT be overlooked! The 5 parameters discussed above for your use when doing keyword research are meant to help you separate yourself from the competition so that your optimization efforts bring you the results you want! Let’s face it, getting search engine traffic can be a very competitive undertaking however the tips above should give you the advantage you need to handily generate more traffic through keyword optimization!

How a Content Audit Benefits Your Blog

How a Content Audit Benefits Your Blog

As a blogger have you every conducted a content audit on your site? Perhaps you may be a bit unfamiliar with what such an audit is meant to do or why you should even consider doing one and that’s is what we’re going to discuss here today! Over time, if you’ve been blogging for a while, you’ll find some of your older posts have become popular due to their original ‘brilliance’ or the relevance they may have to current trending topics! In either case these posts may be in need of a bit of a ‘tune-up’ to get better search engine rankings, after all you want to make them easier for readers to find, which of course means more traffic to your blog!

For more about why you may consider doing an audit on your blog content and how to conduct one so you get better search engine results for your most popular posts, let’s listen in to what David Risely has to say!

 

Doing a content audit on your blog is recommended for anyone who has been creating and publishing posts to their site that may have a bit of ‘age’ on them! Over time some blog posts may fade from memory while others remain favorites to your readers or become popular all over again due to their relevance to current trending issues! When this is the case, as David makes clear in the video above, you may need to conduct an audit to update your content optimization efforts thus giving you better search engine standings as well as more traffic to your blog! As a blogger, consider this strategy as part of the maintenance you should be doing to keep your platform performing well while at the same time giving people more of what they apparently want, which in this case is to view some of your older blog posts!

How Social Influence Helps Your SEO

How Social Influence Helps Your SEO

Social influence is a by-product you can expect to build by routinely engaging others across a broad range of online communities with interesting and relevant content! The more people tend to respond to the content or ideas you share the more you can expect to experience a better search engine ranking! Yes, your activity on social media can also be used as a very effective search engine optimization tactic because search engines now consider this a contributing factor for ranking your site! It’s all about the content you share and how it impacts those you share it with in terms of comments they leave or actions they may take!

To gain a better understanding of how your social media activity can reward you with a better search engine ranking and thus more traffic, simply continue reading…

How Social & SEO Influence Each …

Do social signals influence SEO? What about SEO influencing social? Find out how these two channels combine for more powerful digital marketing results.

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Having more influence online tends to help boost your search engine rankings so how do we  become more influential within social circles? It all starts with a simple, systematic plan that’s easy to follow and implement as the following video explains…

 

Your social influence increases the more your readers respond to any type of content you may share across any of the many online communities provided it is relevant, useful and of course timely! When people respond positively to what you share you’ve positioned yourself to enjoy a better search engine ranking because you are now considered more influential to those seeking information like you have to offer! It’s all about giving people what they want in this age of content marketing and when you do, search engines take notice being this factor is now very much a part of the algorithms used to determine rank as discussed above! We all know how being active on social media can really boost your exposure online but when you consider the role it plays in your search engine optimization efforts as well, this strategy simply can NOT be overlooked!

Getting Better Search Engine Results By Debunking Common Myths

Getting Better Search Engine Results By Debunking Common Myths

Do you want better search engine results but find yourself held back by mistaken beliefs as well as your own uncertainty as to what works and what doesn’t? With Google making it clear that their emphasis is on the ‘value’ of content and no longer keyword use, many interpret this as meaning search engine optimization is no longer important! Well as true as it may be that content has taken a lead role in terms of your ranking and ability to get more traffic, search engine optimization STILL remains an important contributing factor for both increasing your exposure and getting traffic! When seeking to put seo to better use for yourself online it’s mandatory to clear up the confusion many have in their beliefs about what strategies work and those that don’t!

To kick things off let’s first address 10 common ‘myths’ about seo that may just be holding you back from getting the exposure and traffic you need to thrive and prosper online!

Ten SEO Myths to Ditch in 2015

When it comes to SEO, there are a lot of myths swirling around. Unfortunately, too many of those myths can be confused with facts, and end up being believed by individuals and companies who are trying to get ahead online.

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Having a solid and actionable seo strategy is only possible by sorting out what really works from many commonly held yet fictitious beliefs! Going forward into this year the biggest fact you MUST recognized is search engine optimization is NOT dead but merely evolving and therefore so should your strategy! Now let’s have a look at the 3 major seo trends you’ll want to acknowledge and address this year to better position yourself for the search engine to get more traffic!

In order to get better search engine results throughout the upcoming year you’ll first need to dispel certain commonly held beliefs many people possess about search engine optimization! This confusion has resulted from all the algorithmic changes Google has made and their ‘announcement’ that the best way to get more traffic is by circulating content with good ‘value’ as well as your social media use! Although it is clear Google has de-emphasized the use of keywords and other optimization strategies this should not be interpreted as meaning seo no longer works! The internet and the people who use it have evolved and changed and Google has identified this just as you should as well! The bottom line is search engine opitmization is still a much needed strategy the only difference being many common tactics are no longer as effective whereas others have become more important! The above video focuses on 3 critical areas of seo that will help you get more traffic even with all the changes the internet has dished up in the last year, so remember to keep your optimization efforts as an ongoing part of your overall marketing strategy!

Are Conventional Optimization Strategies Obsolete Online?

Recent history has demonstrated Google’s willingness to make changes that alter many optimization strategies as we know them, thus creating quite a stir online! For the most part this is the big G’s attempt to produce better search engine results for people seeking information online! For marketers however seo has been an important tool they use to get more traffic to their sites but all these algorithm changes has sent them scrambling! The question now is are the ‘conventional’ tactics and strategies used to get better search engine rankings completely obsolete?

Is Conventional SEO Dead?

Is it now time to wave a sad goodbye to the good old strategies of link building? The common thread of discussion across the internet seems to be that Google is.

Will Content Marketing Overtake SEO Completely in Upcoming Years?

Online businesses that are looking to make and enhance their online presence, have long been putting their trusts in traditional SEO methods, since decades. SEO is Dead”. True or False? One thing we all internet users should understand about the SEO is that it is not dead, and will never die. Long-established set of proven practices framed to help businesses to come up as an organic result in search engines, called as SEO, will die only when there will be no 

Perhaps the most sweeping changes made to online seo tactics come with the newest search algorithm introduced by Google!

Google Hummingbird Search Algorithm Update!

Search engine optimization strategies have remained remarkably consistent over the years and a popular way for marketers to get more traffic to their websites! Having said that however, Google has taken measures and introduced changes in an effort to give people better search engine results from their queries! It is these changes that have sent quite a ripple through the world of internet marketing! The fact is that change is now upon us and it is up to us to adapt to the new ‘standards’ set forth by Google! Remember, as much as we may not like ‘change’ it is what makes us grow and is something our competition must adapt to as well!