5 Reasons Social Media Use is Addicting

5 Reasons Social Media Use is Addicting

Have you noticed that your social media use seems to have taken control of your life? Social media today tends to dominate the consciousness of many young adults even when they’re in the company of family and/or friends! For goodness sake, otherwise sensible people are being found taking ‘death’ defying selfies just for the sake of posting these pictures to their social accounts just to get more likes, shares or followers! Yup, our obsession with these online social sites can NOT be denied, but why are they so addicting?

Here, in my opinion, are 5 reasons that we as citizens of the internet have found ourselves addicted to social media today…

Convenient Access (24/7)

It’s all about availability! Online social sites are easily accessible at any time of the day or night and can be accessed using any number of mobile devices or going old school by using a computer! This convenient access tends to increase the number of times you may log-in to your account which in turn develops into a habit and yup, an addiction if you’re not careful! These sites were originally developed for our use to enjoy and to connect with other like-minded people but 24/7 access has made it very difficult to resist its addictive nature!

No Personality, No Problem

With all the filters and remoteness associated with using social media today, anybody can easily ‘reinvent’ themselves to be more exciting! Lacking in inter-personal skills is NOT a deterrent for anyone wanting to partake in any of the many online social sites available! Conversations are not always in ‘real’ time so spontaneity is NOT required therefore people lacking a spunky personality can still easily and comfortably slide in and out of conversations with other site members! Having time to ‘prepare’ any response is HUGE for anyone who may have anxiety issues when it comes to socializing with others!

Fuels Confidence

Having an increase in confidence is a great feeling to experience, no matter who you are or what you’ve accomplished! It is a ‘comfort’ zone in which you feel you’re in total control and using social media today is something that definitely fosters the feeling of confidence! As mentioned above you’re able to ‘prepare’ your responses as well as choose topics to talk about with which you are familiar and knowledgeable! For people feeling socially awkward, the remoteness and lack of required spontaneity associated with online social sites is just what they need to help them comfortably engage with others!

Meeting New ‘Friends’

For those folks who are not overly outgoing or who don’t have much contact with others, social media today offers the chance to overcome your shyness and to meet new people! Now I’m not going to ‘push’ the notion that all the ‘friends’ you make on these sites are in fact people who really know you and feel a strong bond since that’s not true! What is true is some of these new acquaintances may develop into friends however just being able to talk to others about things of interest to you is a big plus, especially for those who are otherwise socially remote!

Validation

Just by simply being involved in the social media madness tends to ‘validate’ you with your peers as well as family. The sense or feeling of being involved or ‘in the know’ is uplifting and hard to resist because we as humans tend to prefer being part of something! In fact, many people use their contacts, likes, shares and/or followers as a form of validation of their popularity or as strange as it sounds, their worth! As sad as it may be our ‘popularity’ on social media today is often tied to our self-worth which is a perfect example of how the internet has actually made changes to our value systems! For those lacking in self-worth, using social sites to build up followers or be otherwise recognized in the community is their best bet to feel better about themselves!

Has your social media use taken control of your life so much so that you find yourself constantly checking your status, even when in the company of others? Well, you’re NOT alone because social media today, for very many and especially young adults, has become very addicting. We use these online social sites as a way of ‘meeting’ new people, posting pictures (to impress) and even to check on the news! Make no mistake social media has gone mainstream and it does serve some very good purposes, however, like anything else ‘too much of a good thing’ can turn sour! The point here is you must take back control of your life if you find yourself obsessing too much about your social media accounts! Start today by spending more time with friends and family, you can always check your status online but learn to limit your access!

Using Instagram for Work and Play

Using Instagram for Work and Play

Are you currently using Instagram for marketing your business online because if you’re not, you really need to consider making it a regular part of your social media use! The fast growing photo sharing social community has ‘crested’ to over 600 million users and with the ever growing ‘love’ for visual content online, Instagram appears to be positioned for even more growth! Since our social media use has now become such an integral component to how we generate traffic online, it seems wise to incorporate this photo-sharing community into our overall marketing strategy!

The following article discusses certain current trends on Instagram that you need to be aware of if you intend to use this community for marketing your business!

6 Instagram Trends Marketers Should Know

Staying current with the latest Instagram trends can help your … Being aware of the most popular Instagram trends could be the icing to your …

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As you can see from the article above there are plenty of ‘cutting edge’ tools you can use for marketing your business on Instagram! The article below goes into a bit of detail about how to best utilize ‘hashtags’ on this fast growing social media site to get noticed, deliver a message and increase your followers!

The Ultimate Guide to Using Instagram Hashtags

The “most popular” Instagram hashtags are just simple words, and while tagging #love #happy #dog may get you a few more likes, it’s not going to do much for …

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Being able to leverage the use of hashtags on Instagram simply makes it easier for you to draw the attention of others, now the video below offers you a long list of tips for effectively marketing your business on this site!

Using Instagram for marketing your business makes perfect sense when you consider it is a photo-sharing community that is experiencing massive growth! Since internet users have a growing love affair for visual content it only stands to reason as to why Instagram is so popular, having over 600 million members, yikes! The information viewed above does a fanciful job of discussing current trends marketers need to be aware of as well as how to leverage the use of hashtags along with an extensive list of tips for marketing your business! It seems now that it’s high time to pull out your cameras and cell-phones and search out ‘photo opportunities’ so you can start making this community a regular part of your social media use!

Adding the Human Element to Your Social Media Marketing

Adding the Human Element to Your Social Media Marketing

Social media marketing is one of the best ways to get noticed for any person or business that uses the internet platform for personal or professional reasons! The key to making this strategy really work however is taking the time needed for building relationships with those you intend to target your message be it for profit or cause! It is important to remember the people you encounter on any social site are there to make ‘friends’ and participate in conversions they find of interest and NOT to be exposed to relentless sales tactics from virtual strangers!

Let’s dive into a conversation (below) about why it’s critical to focus on building relationships within social communities and how to do so, especially if you intend to persuade others to join your cause or make a purchase…

Why You Need to Humanize Your Social Media Marketing

The social media marketing landscape is constantly evolving with new networks, widgets, and tools. The way marketers approach social media …

Now that you understand the importance of using a more ‘human’ voice when conducting business within online social communities, let’s discuss a few tactics you can actually use to better connect with others!

How To Humanize Your Brand Voice On Social Media

Tips and strategies on how to humanize your brand on Facebook and other channels through authentic social media marketing.

Once you’ve captured the attention (and trust) of others on social media by NOT constantly hammering them with sales pitches, how do you convert their trust into sales? The next article discusses ‘subtle’ marketing tactics you can use that won’t put people off or compromise their trust in you but rather will help increase your sales!

Humanizing Your Brand: How to Drive Sales on Social Media

Social media marketing is rooted in connecting with your target market. Authentic social media marketing means looking past your audience as …

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Humanizing your approach on social media tends to be ALL about ‘reaching out’ to members in a way where you focus more on relationships and less on making sales! As an affiliate, even though you may feel being more aggressive is the way to make sales, when it comes to online social communities, tread lightly until you’ve establish a trust and familiarity with others! For more about building relationships and making sales using social media, let’s listen to what Dan Brock the successful ‘deadbeat affiliate’ has to say in the video below…

Social media marketing is very popular because these communities already have a significant and steady flow of traffic you can use to promote your business or cause! This allows you to skip the grueling and time consuming process of generating your own traffic, however you will need to focus on building relationships with others, as discussed above, if you intend to become more persuasive within the community for business or personal reasons! By being personable, sincere and helpful, in any way, you are than able to build trust and acceptance which is one of the best ways to get noticed within these social circles! In the end it is all about making friends and influencing people and that requires for you to be more human and not push people away by agressively promoting any business or cause!

Choosing Instagram for Business Over Snapchat

Choosing Instagram for Business Over Snapchat

If you’re currently using Instagram for business but are tempted to switch your attention over to Snapchat due to its rising popularity there are a few things you may want to consider! Both sites use visual content as a means to communicate thoughts or deliver a message and both are very popular with the younger generation! Snapchat however is starting to really catch fire and the eye of many social marketers as it appears to be the next ‘best’ platform to which you should hitch your mobile marketing strategy, or should you? In the past we’ve discussed spreading yourself too thin across the social media landscape by trying to be active on too many sites because your effectiveness decreases in proportion to the number of sites you use! On the other hand if something is hot, such as is the case with Snapchat, it only makes sense to check it out!

What we need to do is to take a closer look into two very similar social sites, Instagram and Snapchat, to see if the time is right to switch to Snapchat, or perhaps not!

 

In the above video, Chalene Johnson discusses her reasons for using Instagram for business even though Snapchat seems to be growing in popularity! Both these social sites primarily use visual content as a means to communicate and both also tend to be popular with young adults however Instagram does have more of a track record and is still a very important and effective component to any mobile marketing strategy! Charlene suggests above that ‘chasing’ after every new and promising social site will decrease your effectiveness while increasing your frustration so the question is should a switch to Snapchat be made due to its current popularity? Unless you have the time and patience to devote to yet another social media location online, it is probably wise to stick with what is currently working and that is Instagram! Simply keep on eye on how any newer sites, such as Snapchat, continue to evolve and/or develop before you decide to work them into your current mobile marketing strategy! Remember, the internet environment seems to change all the time and with those changes will come new sites as well as opportunities you can capitalize on so just be patient, observant and vigilant in your choices! In short look, listen and learn while trying to avoid the temptation to invest your valuable time into every new site that shows promise!

Does Your Social Media Use Put You at Risk?

Does Your Social Media Use Put You at Risk?

Social media use in our society today is frequent and fearless in terms of the apparent disregard people seem to have towards their privacy on the internet! Not only are folks posting to social media at an (alarmingly) increasing rate, but it’s what they post that tends to put them at risk! Whether it is a ‘false’ comfort we have when chatting with people we consider ‘friends’ or, as mentioned above, we are simply disregarding the dangers of online predators because it is something we do not yet fully comprehend! Having the attitude “it can never happen to me” only tends to lessen your own urgency to take safe and appropriate measures when posting to social media which simply increases your risk! Let’s face it, in light of the recent exposure of multiple governments invading your privacy on the internet, it would seem our social media habits would be more cautious, but sadly that is still not the case for many!

As we enter into the weekend here’s a clever spin on a popular song to ‘playfully’ remind you of the risks you take when posting to social media without regard to who’s reading your updates!

 

As social media use continues to increase on a global basis, so are the risks people take when updating their status! Your privacy on the internet is no laughing matter and in fact can put you in harms way if you are NOT mindful of what you share and with whom! The video above featuring a playful musical parody based upon an old yet popular tune from’ ironically enough’ the group called the Police simply serves to remind you that when posting to social media, be mindful of who’s watching YOU!