Getting Better Search Engine Results With Keywords

Getting Better Search Engine Results With Keywords

Getting better search engine results in terms of traffic starts not only with your content quality but also involves doing keyword research as well! The words and phrases you choose to use however MUST be relevant to the content you are sharing while also having a strong search history for this strategy to be effective! It’s all about finding those profitable keywords that people search on but are NOT heavily used by your competition! Optimizing your content with these ‘type’ keywords will definitely help to get more traffic delivered to you by search engines, so how do you go about finding the best words and phrases for your purpose?

Let’s discuss 5 different parameters you’ll want to consider using when doing keyword research that will bring you lots of traffic while minimizing your competition!

Long Tail Works Best

The more specific and/or ‘defined’ your search phrases are, the more focused the people will be who respond! Consider long tail keywords much like a password you created , the longer and more detailed either may be, the better they will work for your cause! Instead of using a phrase like ‘how to get more traffic’ instead be more specific and use something like ‘get more visitors to your site using Instagram’ and only people who use Instagram will respond! Quite simply the more words you use the more specific your search parameters will be!

Don’t Go Broad

There was a time during the early years of the internet where using broad based words and phrases would be enough to get more traffic to your site, but NOT any more! You must get more specific, as discussed previously because this cuts down on the competition while further narrowing your search so that those who do respond have a genuine interest! Using broad terms typically brings in larger volume results however most of those who do respond are NOT looking for what you offer!

Density

At one time the density of keyword use in your content was considered an effective way to boost your search engine rankings, but those times ALSO have passed! Although density is still a factor, its role has been diminished now that a greater emphasis has been placed on content quality! Yes you do want a ‘fair’ representation of the key words and phrases you have chosen to use throughout your content, but don’t over do it! It not only will not help your cause but it is also a waste of your time and effort to do so!

Use Multiple Tools

There are many free tools you can use to search for the words and phrases you need and it is recommended to use more than one! Many of these tools have different ‘sources’ from which they gather their data so by using more than one you get a better cross section of these sources! Do you need to purchase a tool for doing keyword research? Not really since many of the free ones available will suffice just fine!

Go Local

Localizing keywords further defines target audience (see long-tail above) while attracting only those looking for what you offer in your AREA! In many cases you may be looking to get more traffic from a specified geographical location for any number of different reasons but nonetheless the more ‘specifics’ you can add to your search terms the more ‘refined’ the results! Localizing your search parameters will certainly help refine your results bringing you some highly targeted traffic!

Content quality is regarded as one of the best ways to get better search engine results in terms of generating traffic but what about keywords? Before Google change their search algorithms to emphasis content quality, the best way to get more traffic started with doing keyword research! Do you remember those days? Well correctly using ‘specified’ words and phrases to optimize your content still works and should NOT be overlooked! The 5 parameters discussed above for your use when doing keyword research are meant to help you separate yourself from the competition so that your optimization efforts bring you the results you want! Let’s face it, getting search engine traffic can be a very competitive undertaking however the tips above should give you the advantage you need to handily generate more traffic through keyword optimization!

How a Content Audit Benefits Your Blog

How a Content Audit Benefits Your Blog

As a blogger have you every conducted a content audit on your site? Perhaps you may be a bit unfamiliar with what such an audit is meant to do or why you should even consider doing one and that’s is what we’re going to discuss here today! Over time, if you’ve been blogging for a while, you’ll find some of your older posts have become popular due to their original ‘brilliance’ or the relevance they may have to current trending topics! In either case these posts may be in need of a bit of a ‘tune-up’ to get better search engine rankings, after all you want to make them easier for readers to find, which of course means more traffic to your blog!

For more about why you may consider doing an audit on your blog content and how to conduct one so you get better search engine results for your most popular posts, let’s listen in to what David Risely has to say!

 

Doing a content audit on your blog is recommended for anyone who has been creating and publishing posts to their site that may have a bit of ‘age’ on them! Over time some blog posts may fade from memory while others remain favorites to your readers or become popular all over again due to their relevance to current trending issues! When this is the case, as David makes clear in the video above, you may need to conduct an audit to update your content optimization efforts thus giving you better search engine standings as well as more traffic to your blog! As a blogger, consider this strategy as part of the maintenance you should be doing to keep your platform performing well while at the same time giving people more of what they apparently want, which in this case is to view some of your older blog posts!

How Social Influence Helps Your SEO

How Social Influence Helps Your SEO

Social influence is a by-product you can expect to build by routinely engaging others across a broad range of online communities with interesting and relevant content! The more people tend to respond to the content or ideas you share the more you can expect to experience a better search engine ranking! Yes, your activity on social media can also be used as a very effective search engine optimization tactic because search engines now consider this a contributing factor for ranking your site! It’s all about the content you share and how it impacts those you share it with in terms of comments they leave or actions they may take!

To gain a better understanding of how your social media activity can reward you with a better search engine ranking and thus more traffic, simply continue reading…

How Social & SEO Influence Each …

Do social signals influence SEO? What about SEO influencing social? Find out how these two channels combine for more powerful digital marketing results.

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Having more influence online tends to help boost your search engine rankings so how do we  become more influential within social circles? It all starts with a simple, systematic plan that’s easy to follow and implement as the following video explains…

 

Your social influence increases the more your readers respond to any type of content you may share across any of the many online communities provided it is relevant, useful and of course timely! When people respond positively to what you share you’ve positioned yourself to enjoy a better search engine ranking because you are now considered more influential to those seeking information like you have to offer! It’s all about giving people what they want in this age of content marketing and when you do, search engines take notice being this factor is now very much a part of the algorithms used to determine rank as discussed above! We all know how being active on social media can really boost your exposure online but when you consider the role it plays in your search engine optimization efforts as well, this strategy simply can NOT be overlooked!

Adjusting Your Keyword Research for Better Optimization Results

Adjusting Your Keyword Research for Better Optimization Results

Your keyword research is still the core, or should be, of any strategies you implement to improve your search engine optimization efforts! Getting found online is becoming more difficult as more and more businesses flock to the internet platform to increase their exposure, establish their brands and of course, build relationships! Even after Google made it clear with recent algorithm changes that the quality of the content and not keyword use is what they will use to rank you, marketers can NOT afford to overlook the words and phrases they choose when optimizing their content!

As it was just 5 years ago, having and properly using a reliable keyword research tool continues to be critical to your success online although the way you should conduct your research has changed!

Why We Can’t Do Keyword Research Like It’s 2010 …

Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, …

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Looking to change your focus or simply starting a brand new website? Well this requires a bit of a different approach for finding the proper key words or phrases especially if there’s little historical data available! 

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical …

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Of course to do any type of research for finding just the right words and phrases to use you’ll need a reliable tool! Unless you’re wanting to purchase any of the many software tools available for doing such research, a free one will do just fine! Having said that let’s look at how to use the Google Keyword Planner to help you optimize your website and content…

 

Your keyword research is still as important today as it was 5 years ago, but after many changes at Google over the last few years the way you do research has changed as well! With the emphasis placed squarely on quality content by Google, marketers are now more ‘accountable’ for what they publish but remember, without the proper search engine optimization efforts, what they do publish will not be found, at least not easily! What this means is the correct use and placement of words and phrases in your content still matters! The discussion(s) above focuses primarily on how to research these words as well as how to use the free keyword research tool provided by Google! In the end the only ‘real’ change is that it is no longer acceptable to simply ‘stuff’ your content with popular keywords and expect to be ranked highly but rather how you’re ranked will also depend upon the quality of the content you do publish!

The REAL Partnership Between Online Search Engines & Marketers

The REAL Partnership Between Online Search Engines & Marketers

Are you using online search engines to get more visitors to your site or are they using you to fulfill their need for content? As marketers we must embrace the use of all types of content being this is what both people and the internet craves! Having said that, have we as marketers entered into a partnership, of sorts, with search engines to continuously fill their need for content while they in turn ‘reward’ us with traffic? Could it be that internet marketers, as clever as they are, may have fallen unwittingly into a role of ‘servitude’ and are NOT working just for themselves but search engines as well?

Let’s take a closer look at the ‘hoops’ you must jump through in terms of content preparation and use just to get more visitors to your site!

 

The thought provoking perspective offered above by Jonathan Mann about how online search engines are actually using marketers to help fill their insatiable need for content makes a lot of sense! While internet marketers are a rather independent bunch who prides themselves on doing it ‘their’ way, the perspective offered above tends to debunk that notion and actually views them as ‘worker bees’ who obediently supply content for search engines! In the end, if you give the search engines what they want, properly optimized quality content, they will in turn send plenty of visitors to your site, which is what appears to be the ‘terms’ of this partnership between marketers and the internet!