The Point Behind Marketing with Content

The Point Behind Marketing with Content

Marketing with content has become an accepted and popular business marketing strategy for many compelling reasons! Back in the day hard or pushy sales tactics were the norm but not anymore! Today consumers are much more curious and cagey and they DEMAND information they can use to make purchasing decisions! The role of content in marketing today is to offer information people are looking for and to do so freely! In time you will even become an authority in the eyes of the folks who read what you wrote and with this comes great influence! So how exactly does this strategy work?

Below let’s now discuss the 7 steps your content must offer and/or achieve to make it such an effective online marketing strategy!

Gain Attention

Topic selection is always key to how popular what you’ve created will be with readers! The idea here is to focus on a subject that is currently relevant and hopefully of great interest to your target audience! Once you’ve gained the attention of readers, provided the context of what you wrote is helpful and/or otherwise informative, these people will either subscribe to your list or at least look for more from you! Remember, after you’ve taken the time to research and compose your content, focus on crafting a catchy headline that will compel people to take the time to read more!

Gain Trust

Most of the information you are circulating online as part of your business marketing strategy should first and foremost hold relevance to your field! Secondly but no less important, the role of content you are offering should be helpful to viewers and should NOT be peppered with product offers or other more aggressive sales tactics! Your purpose is to HELP others and freely so that they come to trust you and even look to you for further advice, tips and/or suggestions!

Increase Influence

After trust is built and viewers have found the information you have given them to be helpful, you as the author tend to become an authority in their eyes! Having credibility like this makes you more influential with readers as they become increasingly more comfortable with you and it is this part of the relationship building process that is so critical! Gaining influence in this way is why this business marketing strategy works so well!

Offer Solution

Most people are searching for information online to help them solve a problem or learn something new!As we mentioned above the content you offer should be of relevance to your field, niche or industry and since people are looking for information in YOUR field, you’re in the perfect position to help! It is only natural to seek out someone with expertise in a particular field if you’re looking for answers or advice! Guess what since you’ve already become an authority, at least in the eyes of your readers, by circulating so much good information, you’re the expert they’re likely to rely upon! Whether it is a product specifically designed to address your readers problems and/or questions or perhaps it may be further information you can supply, always try to help your readers solve their problems!

Help Others

The main intention or role of content is primarily to help others in some way, be it through laughter, useful information or thought provoking comments or ideas! This is the HOOK you use to gain trust and influence with readers and the biggest reason this business marketing strategy works so well! Always look for ways to be helpful and people will flock to you like the Pied Piper!

Increase Marketing Effectiveness

As a businessperson, at some point you’ll want to make some product offers because, in the end, you need to make sales! Now that you’ve got the trust of others coupled with the influence you’ve earned, people will be much more comfortable and receptive to your suggestions or offers! In fact persuasive sales tactics are not typically needed with influence like yours and in many cases sales can be made by simply ‘suggesting’ or recommending a product! You gotta like that, especially if asking for the sale makes you uncomfortable!

Establish a Following

For anybody working online, it is ALWAYS easier to build a business and of course make sales if you have a following! Whether people subscribe to your blog or list, you now have direct access to folks who have shown an interest in what you do or promote! Although the role of content has grown tremendously with marketers and the search engines over recent years, NEVER overlook the importance of having followers or a list…or both!

How to Get Paid to Blog in 2017

How to Get Paid to Blog in 2017

If you’re looking to get paid to blog in 2017 there are many strategies from which to choose as well as ways to determine what strategy works best for you! Perhaps some of your tactics such as banner ads or affiliate links are no longer as effective as they once were or maybe you’re just considering how to monetize your blog for the first time! Well it’s time to set aside the tips, tricks, tactics and tools you’ve been using and time to seriously consider using people of influence and social media to help you earn an income from blogging!

In order to monetize your blog successfully you’ll first need to understand how to set the tone or establish the right ‘supportive’ environment on your platform to help reinforce what it is you have to offer! Let’s get to it…

Strategies to Help You Monetize Your Site in 2017

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Understanding better about how to create the right environment to support your efforts to earn an income, as discusssed above, is simply the start! Let’s now take a deeper look at one of the most effective strategies marketers are using and customers are responding nowadays to help you make money from your blog!

The concept of passive monetization is becoming a myth of the past. Today, there are even more ways to make money blogging but they all …

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As Jeff discussed in the article above traditional marketing tactics no longer work as effectively as they once have! Consumers today are a savvy bunch always looking for more information upon which they can base their buying decisions! Although informative content helps to educate consumers more about potential purchases they may make, using people they know and trust to endorse these products and services is the best way to get consumers to make a purchase! The video below further explains why using people of influence works so well as a marketing strategy as well as why you need to tap into this highly effective strategy and how to do so…

Positioning yourself to get paid to blog, as discussed above, starts not only with posting great content but also by using tactics and strategies that actually get consumers to make a purchase! Todays consumers want not only as much information as they can gather to make a buying decision but they also need to feel comfortable with their purchases as well! Gone are the days when placing an ad or just an affiliate link would be all that’s needed to make a sale! The most effective means available to persuade consumers to spend their money is by using people of influence that consumers know and trust to endorse your offers! This requires marketers like you to become more active within social media circles so that you can find and recruit influencers to help you montetize your blog by getting these people to endorse what you sell! Yup, the internet is a highly dynamic environment that continues to evolve and in this case, it appears we’re back to ‘good old’ human interaction and NOT passive automated selling techniques to actually make money as a blogger!

5 Ways Visiting Online Forums Benefits Internet Entrepreneurs

5 Ways Visiting Online Forums Benefits Internet Entrepreneurs

Visiting online forums is one of the best ways for anyone to get questions answered pertaining to just about any interests or issues you may have! These communities are generally viewed as a reliable source of knowledge where you can share information or simply listen and learn from others! Unfortunately not everyone realizes the ‘value’ a forum can bring to your online business efforts other than using it for quick answers to nagging questions!

Here are 5 subtle yet significant benefits your involvement in and usage of forums can bring both you and your business!

Trending Topics

Although you can get questions answered at any forum you visit, you can also ‘discover’ what people are currently talking about! Identifying trending topics is critical to anyone who relies upon creating and publishing content as a means to promote themselves, their business or to simply establish a higher profile! Additionally, the topics discussed will generally be niche and/or topic specific thereby making it ALL the more relevant to you and your readers!

Promotional Offers

Forum communities are much like social media sites insofar as they offer opportunities for you to make promotional pitches! Even though your original intent may be to ask questions and learn from others the fact is you’re also building relationships with these people as well! Since most of the folks you’re interacting with share similar interests this is the perfect crowd to make product offers to now that they are familiar and comfortable with you!

Networking

The more time you spend interacting with others within any forum, the more familiar you are with them, as in turn they are with you! Now even though you may be looking for answers to nagging questions, this does NOT rule out your own capability to help others as well! This exchange of information can easily lead to joint business ventures and invaluable references that can help you grow your business! Remember, a network saves you tons of time and legwork so jump on the opportunity to leverage the efforts of others whenever the chance is presented!

Building Credibility

For starters, anybody smart enough to realize a forum is a great source of knowledge from which they can learn usually has something to offer as well! Although you may be there only to get questions answered, don’t ignore the fact that you can also be a great assistance to some people by sharing what you already know! In fact ‘paying it forward’ by helping others also helps build your credibility within the community and depending upon just how helpful you are, your reputation will likely grow ‘outside’ the forum as well! This will help boost your exposure, create a stronger awareness of who you are and what you do and increase your marketing effectiveness!

Questions Answered

Of course the most obvious reason to visit any forum is to get questions answered, discuss ongoing issues with others, share opinions, experience and even advice! These communities are designed to be ‘topic specific’ therefore making them relatively easy to find online. Having ‘focused’ communities like this makes it so much easier to hook-up with like-minded others while offering benefits to just about anybody regardless of their level of expertise!

Visiting online forums is a ‘habit’ you’ll want to develop, especially if you are a business builder because these communities are a great source of knowledge! Not only can you get questions answered but these highly focused communities offer other benefits as well such as those discussed above! Remember, the internet is littered with specifically focused forums designed to allow for give and take discussions which is the best way to learn from others! When you consider the other benefits these communities offer, it would be foolish NOT to take advantage of routinely visiting any forum that focuses on YOUR interests!

Using Instagram for Work and Play

Using Instagram for Work and Play

Are you currently using Instagram for marketing your business online because if you’re not, you really need to consider making it a regular part of your social media use! The fast growing photo sharing social community has ‘crested’ to over 600 million users and with the ever growing ‘love’ for visual content online, Instagram appears to be positioned for even more growth! Since our social media use has now become such an integral component to how we generate traffic online, it seems wise to incorporate this photo-sharing community into our overall marketing strategy!

The following article discusses certain current trends on Instagram that you need to be aware of if you intend to use this community for marketing your business!

6 Instagram Trends Marketers Should Know

Staying current with the latest Instagram trends can help your … Being aware of the most popular Instagram trends could be the icing to your …

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As you can see from the article above there are plenty of ‘cutting edge’ tools you can use for marketing your business on Instagram! The article below goes into a bit of detail about how to best utilize ‘hashtags’ on this fast growing social media site to get noticed, deliver a message and increase your followers!

The Ultimate Guide to Using Instagram Hashtags

The “most popular” Instagram hashtags are just simple words, and while tagging #love #happy #dog may get you a few more likes, it’s not going to do much for …

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Being able to leverage the use of hashtags on Instagram simply makes it easier for you to draw the attention of others, now the video below offers you a long list of tips for effectively marketing your business on this site!

Using Instagram for marketing your business makes perfect sense when you consider it is a photo-sharing community that is experiencing massive growth! Since internet users have a growing love affair for visual content it only stands to reason as to why Instagram is so popular, having over 600 million members, yikes! The information viewed above does a fanciful job of discussing current trends marketers need to be aware of as well as how to leverage the use of hashtags along with an extensive list of tips for marketing your business! It seems now that it’s high time to pull out your cameras and cell-phones and search out ‘photo opportunities’ so you can start making this community a regular part of your social media use!

Why You Need an Affiliate Sales Funnel

Why You Need an Affiliate Sales Funnel

Having an effective affiliate sales funnel will not only increase your conversion rates, turning site visitors into buying customers, but it will also significantly boost your work efficiency! These funnels are ‘designed’ to channel visiting traffic through a series of product offers presented in such a way as to NOT overwhelm or offend people but still giving them, in many cases, multiple opportunities to make a purchase! The best part is once you’ve set up your funnels, your work is mostly done since you’ve pretty automated the sales process.

Following immediately below you are going to hear from one of the most successful blog marketers in the world, Yaro Starek, as he discusses the need for and how to set up a highly effective sales funnel!

How To Set-Up Your Sales Funnel

You can’t build a successful sales funnel if you don’t have a market for the …. The same goes for affiliate marketers, or AdSense earners – you may make good …

Yaro did a tremendous job above explaining the basics of and the need for establishing a sales funnel when marketing online! Now the following video featuring Miles Beckler shows you how to set up a simple self liquidating funnel so that you can maximize your return when using pay per click while minimizing your own efforts in doing so…

If you’re earning an online income without the use of a affiliate sales funnel, you’re likely working way too hard and just as likely missing sales opportunities! As explained above, these funnels are ‘designed’ to help you increase your conversion rates with the people who visit your site by making subtle and strategic product offers to visitors without pissing them off! The best part is once you’ve set up your funnel, for the most part your work is done and all that’s left is for you to watch your income grow! Once you have successfully automated the sales process on your site(s) you can now direct your attention towards other areas of your business or perhaps even start a new one! These are some terrific choices to be faced with, wouldn’t you agree?