Getting Better Search Engine Results With Keywords

Getting Better Search Engine Results With Keywords

Getting better search engine results in terms of traffic starts not only with your content quality but also involves doing keyword research as well! The words and phrases you choose to use however MUST be relevant to the content you are sharing while also having a strong search history for this strategy to be effective! It’s all about finding those profitable keywords that people search on but are NOT heavily used by your competition! Optimizing your content with these ‘type’ keywords will definitely help to get more traffic delivered to you by search engines, so how do you go about finding the best words and phrases for your purpose?

Let’s discuss 5 different parameters you’ll want to consider using when doing keyword research that will bring you lots of traffic while minimizing your competition!

Long Tail Works Best

The more specific and/or ‘defined’ your search phrases are, the more focused the people will be who respond! Consider long tail keywords much like a password you created , the longer and more detailed either may be, the better they will work for your cause! Instead of using a phrase like ‘how to get more traffic’ instead be more specific and use something like ‘get more visitors to your site using Instagram’ and only people who use Instagram will respond! Quite simply the more words you use the more specific your search parameters will be!

Don’t Go Broad

There was a time during the early years of the internet where using broad based words and phrases would be enough to get more traffic to your site, but NOT any more! You must get more specific, as discussed previously because this cuts down on the competition while further narrowing your search so that those who do respond have a genuine interest! Using broad terms typically brings in larger volume results however most of those who do respond are NOT looking for what you offer!

Density

At one time the density of keyword use in your content was considered an effective way to boost your search engine rankings, but those times ALSO have passed! Although density is still a factor, its role has been diminished now that a greater emphasis has been placed on content quality! Yes you do want a ‘fair’ representation of the key words and phrases you have chosen to use throughout your content, but don’t over do it! It not only will not help your cause but it is also a waste of your time and effort to do so!

Use Multiple Tools

There are many free tools you can use to search for the words and phrases you need and it is recommended to use more than one! Many of these tools have different ‘sources’ from which they gather their data so by using more than one you get a better cross section of these sources! Do you need to purchase a tool for doing keyword research? Not really since many of the free ones available will suffice just fine!

Go Local

Localizing keywords further defines target audience (see long-tail above) while attracting only those looking for what you offer in your AREA! In many cases you may be looking to get more traffic from a specified geographical location for any number of different reasons but nonetheless the more ‘specifics’ you can add to your search terms the more ‘refined’ the results! Localizing your search parameters will certainly help refine your results bringing you some highly targeted traffic!

Content quality is regarded as one of the best ways to get better search engine results in terms of generating traffic but what about keywords? Before Google change their search algorithms to emphasis content quality, the best way to get more traffic started with doing keyword research! Do you remember those days? Well correctly using ‘specified’ words and phrases to optimize your content still works and should NOT be overlooked! The 5 parameters discussed above for your use when doing keyword research are meant to help you separate yourself from the competition so that your optimization efforts bring you the results you want! Let’s face it, getting search engine traffic can be a very competitive undertaking however the tips above should give you the advantage you need to handily generate more traffic through keyword optimization!

Adjusting Your Keyword Research for Better Optimization Results

Adjusting Your Keyword Research for Better Optimization Results

Your keyword research is still the core, or should be, of any strategies you implement to improve your search engine optimization efforts! Getting found online is becoming more difficult as more and more businesses flock to the internet platform to increase their exposure, establish their brands and of course, build relationships! Even after Google made it clear with recent algorithm changes that the quality of the content and not keyword use is what they will use to rank you, marketers can NOT afford to overlook the words and phrases they choose when optimizing their content!

As it was just 5 years ago, having and properly using a reliable keyword research tool continues to be critical to your success online although the way you should conduct your research has changed!

Why We Can’t Do Keyword Research Like It’s 2010 …

Keyword Research is a very different field than it was just five years ago, and if we don’t keep up with the times we might end up doing more harm than good. From the research itself to the selection and targeting process, …

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Looking to change your focus or simply starting a brand new website? Well this requires a bit of a different approach for finding the proper key words or phrases especially if there’s little historical data available! 

Keyword Research For A New Website

A new website gives you the advantage of a clean slate, but it can also make keyword research more challenging. Columnist Matthew Barby discusses his tips for conducting keyword research in the absence of historical …

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Of course to do any type of research for finding just the right words and phrases to use you’ll need a reliable tool! Unless you’re wanting to purchase any of the many software tools available for doing such research, a free one will do just fine! Having said that let’s look at how to use the Google Keyword Planner to help you optimize your website and content…

 

Your keyword research is still as important today as it was 5 years ago, but after many changes at Google over the last few years the way you do research has changed as well! With the emphasis placed squarely on quality content by Google, marketers are now more ‘accountable’ for what they publish but remember, without the proper search engine optimization efforts, what they do publish will not be found, at least not easily! What this means is the correct use and placement of words and phrases in your content still matters! The discussion(s) above focuses primarily on how to research these words as well as how to use the free keyword research tool provided by Google! In the end the only ‘real’ change is that it is no longer acceptable to simply ‘stuff’ your content with popular keywords and expect to be ranked highly but rather how you’re ranked will also depend upon the quality of the content you do publish!

Finding and Using Keywords Post Hummingbird

Finding and using keywords in this post Hummingbird age, and all without the help of the infamous and free Google keyword research tool! What to do , where to turn and how to use what you find!

Starting right off, let’s review the ‘steps’ you need to take for determining the best words and phrases you can use to get more traffic to your site!

Niche Keyword Research: Are you Doing it Right?

People that are new to doing keyword research within their niche can sometimes be easily misled by a lot of the information they find on the internet. This.

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Now this last year has been traumatic for marketers with the Hummingbird algorithm introduction and the lost of the FREE Google keyword tool, YIKES! Even Google analytics refuses to anymore offer ‘free and valuable’ search words and phrases that brought traffic to your site! Losing access to this type information offered by the most dominant search engine on the planet can hurt any online business! There does however exist a ‘work-around’ to this particular problem…

Search: Not Provided: What Remains, Keyword Data Options, The …

gal searchingLearn the implications of secure search, Not Provided, on your keyword performance analysis, alternative data sources/tools, and possible future solutions.

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Still in need of other tools to help you research popular words and phases for traffic generation and SEO?

Top 5 Best Keyword Research Tool for Free

If you want to make profits with your niche site, then you’ll probably want to know more about these top 5 best keyword research tool for free.

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Using keywords is still a very important way to get more traffic to your site even in this post Hummingbird age! With the ‘removal’ of their free keyword tool, Google has simply forced marketers to dig a bit deeper to locate the right words and phrases they can use to get more traffic! The suggestions above offer you different ways to work around the changes Google has ‘bestowed’ upon anybody who uses the internet for business! Yeah I know this change is uncomfortable but it also presents a perfect opportunity for you to reclaim your competitive edge online!

The Google Keyword Tool Has Retired – Now What?

Well the Google keyword tool ,unfortunately, is the latest tool to be eliminated by the internet giant! For anybody using keywords as part of their marketing strategy (which should be EVERYBODY) this tool has been a cornerstone to their promotional efforts to get more traffic to their site! Find out more about why the change and how best to manage the transition both yourself and your business face due to the elimination of this particular tool by reading further!

Google External Keyword Tool Officially Gone

As you may remember, Google announced they are replacing the external keyword tool with the Google Keyword Planner tool. Well, it took some time…

Google Keyword Tool Has Officially Been Replaced By Keyword

The Google Keyword Tool, used by SEO professionals the world over, has officially been retired.

Not sure how to use the newest keyword planner from the Big G…

Don’t like the ‘new’ keyword planner? Well you DO have options!

What Is The Best Keyword Research Tool?

No search engine marketer could deny the importance of selecting the right keywords when it comes to driving high-quality traffic. And so it follows that selecting the best keyword research tool for the job is essential if you’re 

The Google keyword tool has been a favorite utilized for many years by marketers using keywords in their promotional strategies! That’s one hell of a lot of people…world-wide! The fact is the change has been made and there’s nothing we can do but to find alternative ways to get more traffic to our sites or simply adapt to the change! What’s your thoughts, do you find the new keyword planner as useful or perhaps you already found a replacement? Love to hear how you’re adapting to the death of one of the most beloved and free tools found online! Please share by leaving a short comment below! Thanks for dropping in!

3 Objectives Of Every Keyword List

Having a keyword list is an essential component of any internet business marketing strategy but there’s more to it than compiling a bunch of words and phrases! Keywords are important in terms of helping you or your business get found online but in order to get more traffic there are 3 objectives this list must first meet!

Relevance

To make the best use of keywords in your business marketing strategy your selection of words and phrases MUST reflect a relevance to what you do! It is this relevance that helps you get more traffic that is highly targeted and therefore most effective for your needs! Remember, if your choices in terms of words or phrases are not relevant, the search engines will disregard your content and you will NOT appear in any search results! How else do you intend to be discovered on the world wide web otherwise?

Demand

Relevance is very important when compiling a keyword list but of equal importance is the ‘demand’ reflected in the search results for your choices! What good are words or phrases that nobody is searching for on the internet? Remember your intent with this strategy is to get found online but if nobody is looking for the choices you’ve made how do you expect to do so? The keywords you use MUST have good search results if you expect them to generate traffic for your site!

Proper Use

How you use keywords in your content is the last step in making this particular business marketing strategy work best for you! Proper utilization begins with selecting your primary keyword and/or phrase, based upon relevance, and using this in your title and also in the opening and closing paragraphs! Secondary keywords being those that still have relevance to the content they’re found in, should be ‘sprinkled’ throughout the first and last paragraphs as well as the body of the text! Always remember to NOT be too liberal in your use and to only place words where that make the most sense!

Your keyword list is an important part of your internet business marketing strategy and is a great way to get more traffic to your site! However if your list is not compiled or used correctly, as our discussion above focuses on, you will NOT get found online which, of course, is the main intent of this strategy! Optimizing any content you use properly starts with your list having relevance to what you do and than correctly placing your words or phrases to get the maximum results! Done correctly most entrepreneurs will find that this particular business marketing strategy is a required MUST in their efforts to get more traffic to their site!