Writing Persuasive Sales Copy Using One Simple Tip

Writing Persuasive Sales Copy Using One Simple Tip

Persuasive sales copy is OBVIOUSLY the only type that works and is one of the best ways to increase sales online however many marketers still struggle with creating copy that speaks to their viewers! It’s not about what a great product you may have or all the fabulous features it may offer people that helps create an interest that is strong enough to convert into a sale! What is typically missing in a lot of sales letters you come across online is that the message is more about the seller and does not always ‘spark’ an interest or capture the attention of prospective buyers! The simple fact is in most cases there is usually one significant but easy to fix flaw or oversight marketers commit that keeps their sales copy from converting into more sales!

To explain to you what your copy may have left out and how to give it more ‘sizzle’ that will truly create an interest in people who view it, here’s Derek Halpern a notable online copywriter with a very valuable tip…

 

Writing persuasive sales copy does NOT mean beating your prospective buyers over the head with an endless stream of cool product features but rather begins with more of a focus on HOW people can benefit from making the purchase! The world is mostly one in which people are more focused on what’s in it for them in terms of how they will benefit from something and generally hold little interest in what they perceive as a self-indulging rant by marketers about how great their offer is! Folks want to know how the offer will be of benefit to them and when marketers focus more on explaining this aspect as opposed to touting product features (yawn) this helps create an interest with prospective buyers! The long and short, as Derek explains in the video above, of authoring effective sales copy is to focus more on showing people how their lives will be better or problems will be solved! With more of an emphasis on readers needs or concerns and less on the ‘mind-blowing unbelievable features’ your products offer, you’ll find the copy you’ve written to be one of the best ways to increase sales for your business!

Using Swipe Files Makes So Much Cents!

Using Swipe Files Makes So Much Cents!

In this content driven age of the internet, using swipe files is probably one of the most efficient ways to put together effective sales copy for your target audience without having to hire a ghost writer! In fact these files are not limited to sales copy alone since this strategy can also be used for headlines, ads and squeeze pages just to mention a few applications! What we’re going to do here today is explain why this strategy works so well and the best ways to put it into practice for your needs online making your efforts all the more effective even if your writing skills still leaves something to be desired!

Let’s first start with how even the best copy writers use this tactic and why they recommend you do as well!

The #1 Secret to Writing Great Copy Is . . .

Why Professional Copywriters Use Swipe Files. A copy writing “swipe file” is a collection of winning ads. Sales letters, space ads, headline collections, plus bits and pieces of copy that have been marketplace proven to make …

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Writing great content or copy is especially hard to do when you’re doing it frequently but as the old adage goes, success leaves tracks! When working online you have countless content sources from which you can get some terrific ideas for ads, headlines or other types of sales copy! You also have the ability to copy and save these ideas for your future use but how do you do so and what do you save? For more on this simply continue reading…

what’s a swipe file | how to use a swipe file

Using the Internet to attract clients was supposed to make our lives easier wasn’t it? Instead, it’s made us nutty as we work hard to continuously create content. You’ve got blog posts, LinkedIn posts, Twitter and Facebook and Google+ updates …

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Now that you have a good understanding of the value, needs and time savings having a swipe file can give you, let’s now see how easy and convenient it is to collect and organize these files online using a popular and free software!

 

Using swipe files makes perfect sense when working online simply because there is so much proven and effective sales copy ‘floating’ about it would be a shame to NOT ‘re-purpose’ it for your own use! Even though your writing skills may still need a bit of work, using files of copy you’ve ‘swiped’ from someone else can and will help you get much better results when in need of sales copy, headlines or simply trying to get noticed on social media sites! The point is you have the tools and access to leverage the ‘skills’ of others which will help you save time while sparing you the headaches sometimes associated with creating content or copy that really works! Remember, success leaves tracks so take off the blinders and follow them!

Writing Sales Copy That REALLY Converts!

Writing Sales Copy That REALLY Converts!

Writing sales copy is a skill anybody can acquire and one of the most important skills to master if you want to increase sales conversions online, and who doesn’t! In this age of content marketing think of sales copy as nothing more than a way to connect with people in order to get them to take a desired action! Whether it’s your landing page, sales page or simply a social media post, marketers are always in need of creating persuasive content to help grow their businesses! The point is copy writing is a very important component of your online marketing efforts and failure to refine your skills in this area could result in lost sales opportunities!

For more tips, tricks and advice on how to write sales copy that will REALLY increase sales conversions, let’s now hear from 3 very accomplished copywriters!

5 Brain Hacking Copywriting Secrets to Soar Conversions …

Are your sales not as good as they could be? Use these brain hacks to improve your copywriting and conversions!

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There are many ways to successfully ‘leverage’ the emotions of readers to get them  to take action on the copy in front of them! This following segment discusses how to subtly target 4 psychological triggers within your copy that will help ‘encourage’ people to take the actions you want…

4 Psychological Hacks to Improve Your Copywriting

4 psychology hacks for better copywriting. If you’re looking to improve the impact of your content marketing, you need to understand the power of behavioral psychology. These four copywriting techniques are designed to …

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Do your readers really understand ‘why’ they should act on your sales copy? Oh sure you may tell them what they’ll receive but do they know ‘how’ they’ll benefit? For more on a common oversight many writers make when creating copy and why you MUST make it clear HOW people will benefit, see what Derek Halpern has to say in the following short video…

 

Writing sales copy, the type that will really connect with people and help to increase sales conversions is critical for online marketers! The 3 copywriters you heard from above have all had much success with the techniques and tips they discussed which is why their advice can help you as well! Nothing presented above requires natural born talent but rather a willingness on your part to simply practice and apply what you’ve learned! So now that you know how to create copy that actually converts, it’s time to get busy and remember, practice makes perfect!

Improving Your Sales Conversions By NOT Over Selling

Improving Your Sales Conversions By NOT Over Selling

Could your sales conversions use a boost? Building a business on the internet requires that people trust you simply because if they don’t they are not likely to spend their hard earned money on anything you may have to offer! The problem many entrepreneurs experience, often times without even knowing it, is they’re offering too much information when trying to persuade people to buy their products! Yeah sure you need to show others how making a particular purchase will be of benefit to them however it is possible to ‘talk’ your way right out of a sale by dispensing too much information! Remember you want to persuade but not overwhelm the folks that see your landing page, sales page, website or any other content that describes your product offers! By giving too much information regarding the benefits of your products, you can easily confuse or even overwhelm those you are trying sell!

The following short video discusses how people tend to become more doubtful when you overload them with too many reasons why they should make a purchase and why you should just keep your list of benefits short and sweet!

Increasing your sales conversions online first starts with having people trust you and the best way NOT to weaken that trust is by NOT offering them too much information about product benefits they will enjoy! Giving people a few ‘truthful’ reasons as to why they should make a purchase from you is very effective but once you start giving out to much information as to why they need to make this purchase, they tend to become more overwhelm and a lot less trusting! Many refer to this as ‘talking your way out of a sale’ and this is something that happens quite commonly! As the above video has discussed, when people trust you they’re more willing to consider purchases with you but by giving too much information, you can actually dilute their trust along with their willingness to buy from you! The bottom line is if you want to increase your sales online, simply give just a few STRONG reasons why your product will rock somebody’s world but be careful NOT to oversell the benefits to the point where you turn ‘believers’ into non-believers and thus lose the sale!

Why Clickbait Titles Are Irresistable

Why Clickbait Titles Are Irresistable

Clickbait titles tend to annoy people, for varying reasons, however many of these overly sensationalized headlines are still hard to resist and often succeed in getting the attention of many readers online, the question is why? The primary reason you may want to use hype when crafting a title is to get more traffic to stop and read what you wrote but the drawback is readers are often misled or simply disappointed once they’ve view the body of content that accompanies the GRAND or shocking headline! On the other hand, trying to be noticed in the vastness of the internet is a daunting challenge that requires a bit of creativity as well as a ton of resolve! Knowing quite often that a title or headline may be hyped or simply is NOT true still seems to do little insofar as helping people resist the urge to read further and it is this ‘mystery’ our friends from Kopywriting Kourse will address and explain in the video found below!

Clickbait titles are commonly used by anyone who publishes content, especially on the internet, and are often regarded along the same lines as spam or telemarketers, annoying and even infuriating! The idea that you can get more traffic to stop and read what you wrote by simply ‘fudging’ the truth, even just a bit, when crafting your headline is, like the titles themselves, hard to resist! The fact that a large majority of readers many times assume the title they are looking at is pure bull does not however sway them from reading further and the reasons for this is rooted in human psychology as explained here today! In the end the use of this tactic can almost be seen as one of the few ways to be noticed and to get people to read what you wrote due to the seemingly unlimited amount of content available for reading or viewing on the internet!