Writing sales copy is a skill anybody can acquire and one of the most important skills to master if you want to increase sales conversions online, and who doesn’t! In this age of content marketing think of sales copy as nothing more than a way to connect with people in order to get them to take a desired action! Whether it’s your landing page, sales page or simply a social media post, marketers are always in need of creating persuasive content to help grow their businesses! The point is copy writing is a very important component of your online marketing efforts and failure to refine your skills in this area could result in lost sales opportunities!
For more tips, tricks and advice on how to write sales copy that will REALLY increase sales conversions, let’s now hear from 3 very accomplished copywriters!
There are many ways to successfully ‘leverage’ the emotions of readers to get them to take action on the copy in front of them! This following segment discusses how to subtly target 4 psychological triggers within your copy that will help ‘encourage’ people to take the actions you want…
4 psychology hacks for better copywriting. If you’re looking to improve the impact of your content marketing, you need to understand the power of behavioral psychology. These four copywriting techniques are designed to …
Do your readers really understand ‘why’ they should act on your sales copy? Oh sure you may tell them what they’ll receive but do they know ‘how’ they’ll benefit? For more on a common oversight many writers make when creating copy and why you MUST make it clear HOW people will benefit, see what Derek Halpern has to say in the following short video…
Writing sales copy, the type that will really connect with people and help to increase sales conversions is critical for online marketers! The 3 copywriters you heard from above have all had much success with the techniques and tips they discussed which is why their advice can help you as well! Nothing presented above requires natural born talent but rather a willingness on your part to simply practice and apply what you’ve learned! So now that you know how to create copy that actually converts, it’s time to get busy and remember, practice makes perfect!
Could your sales conversions use a boost? Building a business on the internet requires that people trust you simply because if they don’t they are not likely to spend their hard earned money on anything you may have to offer! The problem many entrepreneurs experience, often times without even knowing it, is they’re offering too much information when trying to persuade people to buy their products! Yeah sure you need to show others how making a particular purchase will be of benefit to them however it is possible to ‘talk’ your way right out of a sale by dispensing too much information! Remember you want to persuade but not overwhelm the folks that see your landing page, sales page, website or any other content that describes your product offers! By giving too much information regarding the benefits of your products, you can easily confuse or even overwhelm those you are trying sell!
The following short video discusses how people tend to become more doubtful when you overload them with too many reasons why they should make a purchase and why you should just keep your list of benefits short and sweet!
Increasing your sales conversions online first starts with having people trust you and the best way NOT to weaken that trust is by NOT offering them too much information about product benefits they will enjoy! Giving people a few ‘truthful’ reasons as to why they should make a purchase from you is very effective but once you start giving out to much information as to why they need to make this purchase, they tend to become more overwhelm and a lot less trusting! Many refer to this as ‘talking your way out of a sale’ and this is something that happens quite commonly! As the above video has discussed, when people trust you they’re more willing to consider purchases with you but by giving too much information, you can actually dilute their trust along with their willingness to buy from you! The bottom line is if you want to increase your sales online, simply give just a few STRONG reasons why your product will rock somebody’s world but be careful NOT to oversell the benefits to the point where you turn ‘believers’ into non-believers and thus lose the sale!
Clickbait titles tend to annoy people, for varying reasons, however many of these overly sensationalized headlines are still hard to resist and often succeed in getting the attention of many readers online, the question is why? The primary reason you may want to use hype when crafting a title is to get more traffic to stop and read what you wrote but the drawback is readers are often misled or simply disappointed once they’ve view the body of content that accompanies the GRAND or shocking headline! On the other hand, trying to be noticed in the vastness of the internet is a daunting challenge that requires a bit of creativity as well as a ton of resolve! Knowing quite often that a title or headline may be hyped or simply is NOT true still seems to do little insofar as helping people resist the urge to read further and it is this ‘mystery’ our friends from Kopywriting Kourse will address and explain in the video found below!
Clickbait titles are commonly used by anyone who publishes content, especially on the internet, and are often regarded along the same lines as spam or telemarketers, annoying and even infuriating! The idea that you can get more traffic to stop and read what you wrote by simply ‘fudging’ the truth, even just a bit, when crafting your headline is, like the titles themselves, hard to resist! The fact that a large majority of readers many times assume the title they are looking at is pure bull does not however sway them from reading further and the reasons for this is rooted in human psychology as explained here today! In the end the use of this tactic can almost be seen as one of the few ways to be noticed and to get people to read what you wrote due to the seemingly unlimited amount of content available for reading or viewing on the internet!
Your writing skills are not only used to attract traffic to your site online but also for creating compelling sales copy! Developing the ability to write persuasive copy is something that takes a bit of practice but anybody can do it! Effective copy writing is something every successful online business needs in order to turn a consistent profit and is something you need to learn as well!
Since time is money let’s jump right into how you can easily learn how to compose ‘riveting’ sales copy that puts money in your pocket!
Here are the essential tips you need to begin making meaningful copywriting contributions to your company’s inbound marketing efforts. … Beginner Copywriting Tips for Effective Online Marketing. Barry Feldman: November 6 …
Online Shopping Already Begun. Back in September … What the eBay research clearly points out is that copywriters need to start thinking about their presentations no later than late summer or early autumn. That means if you …
And now a word from one of the most renowned copywriters found online!
Writing Effective Sales Copy with John Carlton!
Your writing skills are one of the most vital ‘assets’ you can bring to any online business! We all now the importance of creating content to attract customers but it’s the sales copy that really seals the deal and puts money in your pockets! Having said that it’s therefore essential to learn how to write persuasive sales copy that compels readers to lay down their money! The discussion above breaks this down into tips and suggestions to help ‘accelerate’ your learning curve! Now all you need to do is simply practice what you’ve read, since the more you do, the more you’ll prosper! To your prosperity!
A major ‘tool’ use to increase sales online is advertising copy which is used to not only attract but also to persuade. Obviously the role copy plays in online sales strategies is a significant one therefore it is important when writing copy to know how to connect with your readers. Two obstacles any advertising copy will have to contend with online are the distractions the internet offers readers and the skepticism most people generally possess. This is where targeting the emotional trigger points of your intended audience when writing copy will help to make your efforts more effective!
Here are 5 ways in which using certain emotional triggers will not only get your copy noticed but also make it more persuasive as well!
Nothing grips a reader faster than ‘you’ identifying ‘their’ fears! By directly addressing the problem they have, which you already will know since they did answer your ad, will get their attention! Creating a headline, since this is the first thing they will read, that ‘speaks’ directly to how the reader feels helps create an instant connection. Oh course getting their attention is one thing, now the challenge is keep people on the page so that they will read further into your advertising copy.
The more you address their problem/pain and the feelings that are associated with their ‘situation’ the more deeply engaged they become in what you are presenting them. At this point they are now captivated by what it is you have to say since you are able to relate to them and their problem. The key is writing copy that focuses on the reader and their problem and not you or the solution you have to offer, at least not yet anyway! You want them to see how you are familiar with their feelings which will help build their trust in you.
Now that some trust has been established and people feel you are familiar with their needs you can ‘transition’ into your offer of the solution. Presenting ‘the’ solution to people must be done in a logical fashion while continuing to remind them of the problem/pain they have and how much better their lives would be without it! You are now focusing on their pain and how to relieve it, which for anybody would be a euphoric feeling! This approach serves to keep them engaged in the content in front of them since it offers ‘their’ solution! Sales strategies like this take more patience but work much better in terms of marketing effectiveness!
Here is where you address their skepticism/doubts/fears by offering reassurance in the form of ‘proof’ whether it is testimonies or research results. People by and large need proof that any new ‘step’ they are about to take will give them the results they seek and of course your advertising copy will present this!
‘Snap Your Fingers’
In a way you have ‘entranced’ readers with your ability to relate to their situation, offering them a solution along with proof it will work! Now you awaken your reader out of their ‘hypnotic trance’ and make them aware that NOW is the time to take action since the solution to their problems exists and awaits them! By making them aware that their situation can be resolved by taking the recommended action suggested by your advertising copy sets the stage for them to make the purchase!
In order to increase sales online any advertising copy used must be able to not only attract but also persuade people to take the action recommended. Writing copy that is effective at achieving both these goals is at the core of most successful online sales strategies. The key is to gain the attention of readers by ‘sparking’ an instant connection with them and then engage them long enough to deliver your entire message. This is where the suggested use of targeting emotional triggers when writing copy comes into play! Connecting on an emotional level with people lessens their resistance to the advertising copy they are viewing allowing you the time to deliver your entire message! Since they feel you can truly relate to their situation, they are more willing to hear your suggestion and/or solution!