Your writing skills are not only used to attract traffic to your site online but also for creating compelling sales copy! Developing the ability to write persuasive copy is something that takes a bit of practice but anybody can do it! Effective copy writing is something every successful online business needs in order to turn a consistent profit and is something you need to learn as well!
Since time is money let’s jump right into how you can easily learn how to compose ‘riveting’ sales copy that puts money in your pocket!
Here are the essential tips you need to begin making meaningful copywriting contributions to your company’s inbound marketing efforts. … Beginner Copywriting Tips for Effective Online Marketing. Barry Feldman: November 6 …
Online Shopping Already Begun. Back in September … What the eBay research clearly points out is that copywriters need to start thinking about their presentations no later than late summer or early autumn. That means if you …
And now a word from one of the most renowned copywriters found online!
Writing Effective Sales Copy with John Carlton!
Your writing skills are one of the most vital ‘assets’ you can bring to any online business! We all now the importance of creating content to attract customers but it’s the sales copy that really seals the deal and puts money in your pockets! Having said that it’s therefore essential to learn how to write persuasive sales copy that compels readers to lay down their money! The discussion above breaks this down into tips and suggestions to help ‘accelerate’ your learning curve! Now all you need to do is simply practice what you’ve read, since the more you do, the more you’ll prosper! To your prosperity!
A major ‘tool’ use to increase sales online is advertising copy which is used to not only attract but also to persuade. Obviously the role copy plays in online sales strategies is a significant one therefore it is important when writing copy to know how to connect with your readers. Two obstacles any advertising copy will have to contend with online are the distractions the internet offers readers and the skepticism most people generally possess. This is where targeting the emotional trigger points of your intended audience when writing copy will help to make your efforts more effective!
Here are 5 ways in which using certain emotional triggers will not only get your copy noticed but also make it more persuasive as well!
Nothing grips a reader faster than ‘you’ identifying ‘their’ fears! By directly addressing the problem they have, which you already will know since they did answer your ad, will get their attention! Creating a headline, since this is the first thing they will read, that ‘speaks’ directly to how the reader feels helps create an instant connection. Oh course getting their attention is one thing, now the challenge is keep people on the page so that they will read further into your advertising copy.
The more you address their problem/pain and the feelings that are associated with their ‘situation’ the more deeply engaged they become in what you are presenting them. At this point they are now captivated by what it is you have to say since you are able to relate to them and their problem. The key is writing copy that focuses on the reader and their problem and not you or the solution you have to offer, at least not yet anyway! You want them to see how you are familiar with their feelings which will help build their trust in you.
Now that some trust has been established and people feel you are familiar with their needs you can ‘transition’ into your offer of the solution. Presenting ‘the’ solution to people must be done in a logical fashion while continuing to remind them of the problem/pain they have and how much better their lives would be without it! You are now focusing on their pain and how to relieve it, which for anybody would be a euphoric feeling! This approach serves to keep them engaged in the content in front of them since it offers ‘their’ solution! Sales strategies like this take more patience but work much better in terms of marketing effectiveness!
Here is where you address their skepticism/doubts/fears by offering reassurance in the form of ‘proof’ whether it is testimonies or research results. People by and large need proof that any new ‘step’ they are about to take will give them the results they seek and of course your advertising copy will present this!
‘Snap Your Fingers’
In a way you have ‘entranced’ readers with your ability to relate to their situation, offering them a solution along with proof it will work! Now you awaken your reader out of their ‘hypnotic trance’ and make them aware that NOW is the time to take action since the solution to their problems exists and awaits them! By making them aware that their situation can be resolved by taking the recommended action suggested by your advertising copy sets the stage for them to make the purchase!
In order to increase sales online any advertising copy used must be able to not only attract but also persuade people to take the action recommended. Writing copy that is effective at achieving both these goals is at the core of most successful online sales strategies. The key is to gain the attention of readers by ‘sparking’ an instant connection with them and then engage them long enough to deliver your entire message. This is where the suggested use of targeting emotional triggers when writing copy comes into play! Connecting on an emotional level with people lessens their resistance to the advertising copy they are viewing allowing you the time to deliver your entire message! Since they feel you can truly relate to their situation, they are more willing to hear your suggestion and/or solution!
When writing copy online to increase sales it is vitally important to connect with your reader in order to convey your marketing message. Most people are cynical when viewing any advertising copy due to the amount of hype often used. The most effective way to engage readers is to touch upon an emotional cord with them thereby drawing them deeper into what you have written. Blasting people with outlandish claims tends to increase their resistance to your advertising copy.
Here are 10 subtle tips to use when composing sales content to help you ‘connect’ with people thereby allowing you to more effectively deliver your marketing message.
Attention Getting Headline
Peak the curiosity of readers by ‘hinting’ at what type of ‘sensational’ information awaits them within the body of your content. You must get them to read further into your advertising copy in order to get your points across and/or to persuade them to make a purchase.
Address the Problem
Identify the problem from which readers are suffering and that your offer will address to further engage people even deeper into your copy. At this point you have ‘touch a chord’ with others because they now feel you can relate with what they are going through. It is this connection that will help you better communicate any marketing message you may have.
Offer a Solution
Provide for people a reasonable solution to their problem and do so in a credible manner. It is here that you are providing some legitimacy to the claims of your solution. You must be believable and convey your message in a clear and logical fashion! Using a more reasonable, deliberate and calmer ‘tone’ in your advertisingcopy will be soothing to readers thereby lessening their resistance.
Show the Benefits
By showing people the problem as mentioned above you are also reminding them of their discomfort, suffering or pain! Here is where you allow them to imagine the ‘benefits’ that your offer will afford them and how their previous and undesirable feelings and/or situation will be solved! In order to increase sales with any promotional copy you will always need to show people how they will benefit!
The use of testimonials or logical and reasonable explanations that serves to make your benefit claims more believable or understandable helps to again lessen reader resistance. This reassurance is necessary and needed to get people to take the action you require.
Present Your Offer
Here is where you tell people you got the solution and they need to take the necessary action as required to posses the solution and enjoy the benefits! Once you have ‘rolled out’ your solution again review how it will help them and therefore why they need to have it!
Here is where you offer a guarantee to further assure readers and lay to rest any lingering doubts that they may have. You want them to feel any risk at this point is minimal or better yet non-existent! Money back guarantees are quite normal and expected when dealing with any reputable business. Here too you are aiming to knock down any remaining ‘walls’ of resistance or doubt people may still possess!
Your Call to Action
This is your wake-up call to readers telling them to take action, NOW and stop the suffering, discomfort or otherwise undesirable feelings/experience they currently have! Telling them the solution is at hand and theirs for the taking right at this point further lessens resistance and compels them to take action. You are ‘nudging’ them along without blatantly pushing them which would only serve to increase their reluctance and fuel their doubt! It is all about subtlety and your proper use of it to keep people reading your advertising copy! It stands to reason that the more they read the greater the chance you will have to deliver your marketing message. In order to increase sales you absolutely must get your message across!
Review Their Current Situation
Here you are simply reminding people of why they are even reading your copy, because they have a need or desire to make ‘things’ better! Reminding them you have the solution and it is easily within their grasp further triggers emotions that pushes them closer to taking action!
Remind People of the Benefits
Ending your copy on a positive note quite simply remind people of the good things they stand to experience and the negative ones they can easily eliminate, RIGHT NOW!
When writing copy for the sake of promoting something it is usually best to use subtly and not an ‘in your face’ approach. When people are viewing any advertising copy they always have the option of turning away thereby not receiving the intended marketing message. Subtly on the other hand serves to win the confidence and strike a connection with readers as the discussion above explains. By doing so people are then able to become more engaged in what you have written. The point is that the more they are willing to read, the greater the chances you advertising copy will have it intended effect which is simply to increase sales!
One of the biggest obstacles any business encounters when trying to increase sales is overcoming the fears of potential customers. On the internet this is particularly challenging since marketing efforts are pretty much limited to the written word. The success and/or failure of many online businesses in fact hinges upon the effectiveness of the copy writing being used. People are people online or off and it is expected and natural that they will have doubts and fears when making buying decisions. When writing copy to promote anything these fears need to be considered, addressed and overcome! Obviously a certain amount of confidence and trust must therefore be built with readers. The challenge here is to overcome the fears and doubts of customers while persuading them to make a purchase and to do so using only the power of the written word! Can this be done? Absolutely!
Here are 5 strategies that need to be incorporated into any copy writing used online for promotional purposes in order to alleviate the fears of potential customers!
Relate to Readers
When you connect with people on a level where they are aware you are familiar with their situation/wants/fears/needs they now feel they have a ‘listening’ ear. At this point they will be more receptive to what you have to say thereby placing you in a position of more influence as a result! If you can not connect with people in your copy writing it is unlikely you will get them to take the action you want them to take! Make them aware of your familiarity with their situation!
Offer Your Solution
Offer do not push the solution you have that will solve their problem/situation. Make it crystal clear that what you have will eliminate their problem and remind them of the benefits they will experience as a result.
Be it testimonials or logical explanations as to why your solution will work you want to ‘nudge’ people closer to making the decision you seek. People quite often need reassurance that the decision they are making is the right one and social proof or logical explanations will help soothe their doubts!
Remember to also choose your words carefully when writing copy using only wording everybody can understand! If you can not get your point across people will become frustrated and likely will not even finish reading what you have presented to them!
The offer of a money back guarantee helps increases a buyers comfort level further alleviating their doubts and/or hesitation. Your goal when writing copy is to focus on overcoming buyers reluctance and their fears are at the core of this resistance! A money back guarantee helps to break down these barriers further minimizing their feeling of risk!
In closing you want to one more time remind them of your familiarity with their situation and the solution you have to eliminate their problem! You are letting them know you are there to help and to do so if they will allow it!
When looking to increase sales online in most cases you will look no further than properly using the power of the written word. When writing copy for the purpose of persuading people to make a purchase consideration must be given to overcoming the normal doubts and fears they experience when faced with a buying decision! As challenging as this may seem it can be done by simply implementing the 5 strategies suggested above in your copy writing. Your intent will be nothing other than to gain their trust, soothe their fears and then reassure them that their decision is the right one. Remember the same persuasive techniques you may use in person come out in words as well! Simply edit, modify and transfer these ‘verbal messages’ into written words and this should result in very persuasive copy writing to help boost your online business!
The use of effective copy writing is a much better choice than hyping your goods for anybody looking for long term success online. When working online the primary means of communication you have with your marketplace is the written word. With that being said it is wise to make the best use of it in a way that will help you build your business for long term success online.
Here is a look at the benefits or even damages you may experience depending upon the delivery style you choose to represent any product or services you are promoting.
1) This approach more times than not relies upon outlandish claims to make the product or service more attractive to readers. This obviously leaves buyers feeling disdain and remorse as a result!
2) Hype normally targets the needs of consumers to the point that many will make a buying decision based upon emotion. Once again this often times leaves people feeling regret about their purchase since product did not live up to the way it was represented.
3) Creating a false sense of urgency normally based upon product scarcity or price increases once again hurries people into making ‘hasty’ buying decisions. Experiences like this almost always leave buyers feeling bitter toward the advertisers! In the end people will remember they were basically deceived!
Traditional Sales Copy
1) By accurately reviewing features that products or services possess copy writers are able to give their readers more of an insight into what they are being offered. In this way people are being better informed in order to make a more educated purchasing decision!
2) Effective sales copy always emphasizes benefits in order to build enthusiasm and move readers closer to making a purchase. The key all along in this process is that the information being offered is truthful and accurate. This helps to promote a more positive image for you leading to a greater chance of repeat sales and is the best way to build your business for long term success online.
3) By connecting with people in a way that is honest and helpful you not only enhance your own positive reputation but also increase the chances of future referrals as well! It is only natural that if people experience a pleasant experience they are much more likely to share it with others. Truth and honesty weighs heavily with anybody making a purchasing decision and is always appreciated and remember!
Effective copy writing is normally all that is needed in order to influence people into making a purchasing decision. By properly presenting the written word in a way that accurately describes features and benefits, good sales copy will help you build your business online. In fact if long term success is your goal, it is important to not misrepresent your products or business in any way. Building trust and integrity is important insofar as they are intangible assets which help lead to the long term success. The difference between using hype or fundamentally sound sales copy are reviewed above and show how hype may get the short term sale, but at the same time it can just as easily damage your long term business development. In the end building trust and credibility is what is needed for long term success online and using hype simply will not do that!