Developing a content strategy is a core necessity for anyone wanting to attract and engage people online for an expressed purpose, be it personal or professional! The point behind marketing with content is it is intended to deliver valuable, relevant and timely information to people they can use to better themselves and/or their situation! When you are able to engage people in this way they tend to look for more of the same from you in terms of additional and similar content which makes building relationships with these folks much easier! What you’re doing is establishing trust since you are helping people freely and the more you are able to supply useful information to these people, the more credibility you have with them as well! Here’s the problem however, many use this strategy far too often for establishing a ‘forum’ if you will, in which to deliver product offers, and this turns viewers off and drives them away rendering this tactic nearly useless! Marketing with content takes time and effort therefore the last thing you want to do is sabotage your efforts by using this strategy as another way to make sales pitches!
If you’re currently marketing with content and not seeing the results you expect in terms of traffic and loyalty, than the following brief video may be EXACTLY what you need to improve your results!
Establishing a content strategy that attracts and engages others is not difficult to do as long as you resist the temptation to continually annoy people with constant sales pitches! Remember, marketing with content is all about building relationships with people to earn their trust and build your credibility and not to be used to pressure viewers into making a purchase with you! Finding information that is truly relevant, useful and timely is something folks really appreciate and value which is why they will continue to look for more of the same from you! On the other hand, using this strategy as another chance to swamp others with more promotional gibberish will only prove to be a waste of your time and since time is money, this is something you don’t want to do! When marketing with content always try to deliver consistent value to your viewers and when you do so, you’ll find these same folks will be MUCH more receptive to your future sales pitches and product offers!
Building an affiliate marketing business requires many things before you can expect to profit from it! You must, of course, be willing to work as well as promote your business aggressively since this is a very competitive field but there is more!
Here are 3 areas all affiliates MUST address if they expect to make serious money promoting other peoples products!
Are you willing to roll up your sleeves and do what it takes to attract people to your website or blog? When you promote your business on the web your efforts must be constant, consistent and above all else, attention getting! Nothing captures the attention of others better than useful, relevant and interesting content and this is how you can generate interest, build relationships (loyalty) and make sales!
Your business success as an affiliate comes down to how well you handle set-backs because you WILL have them! This is a very competitive field and your path will be ‘rocky’ at times but if you possess the resolve to push through obstacles and challenges success will be yours! The only question left is are you willing to work persistently to achieve your goals and enjoy the success your efforts can bring you?
Our discussion above concerning what it takes to build a successful affiliate marketing business concerns 3 main areas of focus! Not only do you absolutely need to establish an online presence but you also must be clear as to why people should buy from you! In the end you must also be willing to work to create content and promote your business which will require plenty of resolve as well as the right attitude! The final word here is that as an affiliate you must ‘actively’ go after success and quit waiting for it to find YOU!
As a blogger have you every conducted a content audit on your site? Perhaps you may be a bit unfamiliar with what such an audit is meant to do or why you should even consider doing one and that’s is what we’re going to discuss here today! Over time, if you’ve been blogging for a while, you’ll find some of your older posts have become popular due to their original ‘brilliance’ or the relevance they may have to current trending topics! In either case these posts may be in need of a bit of a ‘tune-up’ to get better search engine rankings, after all you want to make them easier for readers to find, which of course means more traffic to your blog!
For more about why you may consider doing an audit on your blog content and how to conduct one so you get better search engine results for your most popular posts, let’s listen in to what David Risely has to say!
Doing a content audit on your blog is recommended for anyone who has been creating and publishing posts to their site that may have a bit of ‘age’ on them! Over time some blog posts may fade from memory while others remain favorites to your readers or become popular all over again due to their relevance to current trending issues! When this is the case, as David makes clear in the video above, you may need to conduct an audit to update your content optimization efforts thus giving you better search engine standings as well as more traffic to your blog! As a blogger, consider this strategy as part of the maintenance you should be doing to keep your platform performing well while at the same time giving people more of what they apparently want, which in this case is to view some of your older blog posts!
Finding great content to share or simply further develop for any marketer can be a very time consuming and even labor intensive experience! Let’s face it, behind any good content marketing campaign is the research it took to locate ideas or identify topics of interest your audience may be interested in viewing and sharing! This is the whole idea behind using content to promote your business or cause, to tap into the viral capabilities the internet audience has to offer in order to help you spread the word, build your influence and increase your exposure! In a nutshell the success of your content marketing campaign starts with and relies upon your ability to find topics of interest and there is a tool, you can use for free, that will help you do just that, BuzzSumo!
To find out how to put to use this very effective software tool that quickly scans multiple social media sites for current topics of interest you can focus on, here is John Jantsch of Duct Tape Marketing in the brief video below…
Finding great content you can further develop or simply share is at the heart of any relatively effective content marketing campaign however this can be a very time consuming process! Considering most marketers either are severely understaffed or simply work alone, time is NOT an asset they have an abundance of so they therefore need to use it wisely! One software tool that will definitely help marketers save time and effort when looking for topics of interest they can use for their content marketing purposes is BuzzSumo! The short video above, featuring John Jantsch serves to explain the many uses of this terrific software tool for any content marketing campaign! When considering you can even use it for free, there seems to be little or no excuse for not putting it to good use as early as today! In the end if content is indeed king, BuzzSumo appears to be a king maker!
Creating engaging content for your social media use typically calls for using imagery since most people prefer viewing images rather than reading text! Visuals of all sorts, be it video, pictures, cartoons, gif’s or something similar are more entertaining to view and are capable of delivering just about any type of message you want to send! Most importantly visual content like this is much more likely to be shared with others which is the absolute best way to increase your exposure and get more followers for your business or otherwise! If you’re set up to create and/or produce visual content like this for your own social media use than it would seem you’ve got a handle on what it takes to really leverage these channels however for most people this process can be challenging, until now!
The following video from our friend Kim Jimenez reviews some really cool and cost effective tools you can use to easily create the type of visual content your followers will love and share!
Creating engaging content does NOT have to be either difficult nor time-consuming, but sadly, for most people, it is both! The best way to get any of your content shared online is by using visual content because using imagery to send a message is much more entertaining than having people read long boring blocks of text! Besides, we all know a pictures says a thousand words without having to necessarily read each one of them! The brief video above from Kim Jimenez does a great review on some simple to use cost effective tools you can put to work for your own social media use when creating the type of content that really engages your followers! When you consider how easy it is to use these tools along with the time and effort these tools will save you, it would seem you’ll have more time to enjoy the holidays this year! Now put the time you’ve saved to good use and enjoy the holiday season!