Content marketing is fast becoming more highly recognized as a viable and long term means of marketing on the internet. Publishing content may not be as easy or work as quickly as submitting a PPC ad and does involve an investment of your time. On the flip side however it is one of the most effective advertising methods available online today.
Many look at what is involved in publishing content and often times choose to use another online marketing strategy that is not as labor intensive. No doubt there are many who may not be convinced that using content to promote online is worth the effort.
For anyone still indecisive about using content as an online marketing strategy let’s review 5 compelling benefits this promotional strategy offers.
Publishing content involves only the investment of your time and effort. Using content to promote yourself or your online business is very easy on your marketing budget. In today’s day and age where are you going to find something that actually works and not have to pay for it?
Unlike some other methods of advertising, publications such as newsletters, blog post or articles can continue to drive traffic for you long after they were initially published. Of course this is highly dependent upon the quality of the content that you have published.
The more content you publish the more recognized you become on the internet due to the increased exposure. Along these same lines the longer your name is associated with the content you are publishing the more you become recognized as an authority on the subject matter.
What you are looking at here is building a reputation online which is difficult to do within such an ‘impersonal’ medium as the internet. Your content allows readers to get a better feel of who you are and the degree of your expertise.
Attracts Targeted Traffic
Obviously the people who are most interested in your content will be the same ones who visit your sites. When you consider that your content is going to focus on whatever it may be you are promoting this traffic will be highly targeted.
Great SEO Tactic
The more you publish any content linking back to your site the more incoming links your site will have. Also the frequency of your publications is something the search engines love since they are always looking for fresh content they can rank. In both these cases the search engines will display more favoritism to your site(s) with a higher ranking for you. This results in more ‘organic’ traffic for you which is the best type to have since it is so targeted.
Content marketing is one of the most effective advertising methods for marketing on the internet today. The only drawback for some may be how labor intensive this type of online marketing strategy is. In reviewing 5 major benefits this promotional strategy offers it is hard to deny the obvious advantages associated with publishing content online. In the end it would seem the effort is more than worth it as long as you are willing to put forth that effort!