5 Challenges of Content Marketing You Must Overcome

5 Challenges of Content Marketing You Must Overcome

For many the challenges of content marketing stem from trying to frequently publish something new, exciting or worthy of going viral! The problem is the use of content is SO intense these days on the internet that it is difficult to stand out! This results in many marketers focusing more time on trying to find topics of interest that are trending and /or relevant to their needs, or both! If you’re online promoting a business or cause, spending too much time on content creation will only hold you back! It therefore stands to reason to identify these challenges so you can avoid or address them before they sabotage your efforts or undermine your intentions!

Here are 5 common obstacles facing content marketers that you NEED to know so you can plan accordingly to work around or through them!

Lacking Ideas

Ever hear of writers’ block? Well if you rely upon the use of content to gain exposure online or to promote a product or cause you have no doubt experienced the feeling of frustration writers’ block can give you! The key to any great piece of content is to base it upon topics of interest your audience may have however finding these topics or what to write about them can sometimes be daunting! This is a very common barrier facing many marketers on the internet today! The key to overcoming this barrier is to have many available options from which you can find or generate ideas upon which you can base your next piece of stellar content!

Too Much Working ‘In’ the Business

Creating content takes time and research and trying to constantly publish something new is a ‘cycle’ that marketers must try to avoid! Why? Because there are other areas of your business you can NOT afford to ignore! Since the use of content is such a BIG part of your marketing efforts it’s easy to understand how people can inadvertently be caught up in this process! It is important to realize how your ‘obsession’ with trying to create and publish something new on a frequent basis can hold you back from other aspects of your business! Suggested solutions to this dilemma would be to either outsource your creation efforts or stick to a strict schedule that allows for time to address other areas of your business!

Quantity Over Quality

As mentioned above many marketers feel overly compelled to publish as often as possible but this can easily lead to problems! As the saying goes ‘haste makes waste’ and when trying to ‘rush’ the process of creation it is typical that the first thing that suffers is the quality of your efforts! In this case your ‘haste’ can easily hold you back from getting better results from the content you create and distribute! To avoid this simply focus on quality and forget about publishing frequently! Why? Because quality is what gets you noticed while publishing frequently could be a waste of your time considering the ‘lack’ of results you may get from a lesser quality effort!

Striving for Perfection

Now understand there is a big difference between quality and perfection! Forget about it if you’re looking to be perfect all the time when creating content because this is an unrealistic expectation! Always being original, never having grammar issues or simply trying to create something that will go viral will find you wasting a lot of time because achieving perfection is like finding a pot of gold at the end of a rainbow! It likely will NOT happen and besides, your viewers don’t expect perfection, they just want you to be you, which is why they view and viewed what you have published previously! Give them more of the same quality they’re used to and don’t allow ‘perfection’ to hold you back from publishing more often! Having a ‘hang up’ like trying to be perfect will only slow you down which is something you don’t want on the fast paced internet!

SEO

Back ‘in the day’ it was all about properly optimizing your content, be it the title, text, alt tags or images but times have changed! These ‘technical’ tactics were time-consuming and actually succeeded in helping to lower the ‘quality’ of the content by focusing more on optimization strategies and less on creating information of value! Search engines have now started to focus on the quality and relevance of what is being published and use this as a way to ‘award’ marketers with higher rankings! Remember to simply write for the people and NOT the search engines! People will enjoy your work all the more and search engines will notice this by the number of views your efforts get and rank you higher as a result!

The challenges of content marketing typically stem from trying to publish something that stands out or goes viral on a frequent basis! This ends up resulting in marketers spending possibly TOO much time trying to find the exact ‘right’ topics of interest or simply trying to ‘perfect’ and/or optimize what they are creating! Although the use of content is important and plays a vital role in marketing online you can NOT allow that to hold you back from addressing other aspects of your business or cause! By identifying the challenges such as those reviewed above, gives you the opportunity to either avoid them or develop a strategy that enables you to work around or through them!

How Marketing with Content Differs from Blogging

How Marketing with Content Differs from Blogging

Marketing with content is a familiar and effective strategy used by many organizations to offer useful information about their products and services! This strategy is great for new business development as well as building relationships with existing customers as well! How this strategy differs from publishing blog posts is to be the topic of our discussion here today! Although blogging and content marketing both rely upon publishing information to achieve their goals, it is the way in which they do so that makes them different!

Here are 3 fundamental differences between how ‘traditional’ bloggers and content marketers develop and use the information they publish!

Intent

Clearly the intent of content marketing is to establish a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience! In the vast majority of cases using content in this way is for the intention of new business development! Blogging on the other hand is more ‘whimsical’ in nature and although bloggers can use their site for marketing as well, their approach is NOT as structured! Topic selection for bloggers typically focuses on whatever is currently popular and loosely relevant to the theme of their platform! Distributing content to market a business, product or service however demands using subject matter more closely related to what it is you’re promoting!

Internet Real Estate

Blogging uses a specified location or platform on which it displays thoughts, ideas, observations and opinions relevant to the central theme of the blog itself! Content marketers find ‘several’ avenues to ‘park’ their content, much like using a net for fishing, and they offer useful information that is much more target specific in terms of their audience! Instances of marketers distributing their content merely for new business development can be found all over online such as social media sites, ads on YouTube (ugh) or even in forums! Blog posts, well they can be found on blogs, imagine that!

Strategy

Content marketing is more a LONG term strategy targeting people at different stages of the buying process with useful information that focuses on helping them with their buying decisions! This strategy involves varying types of content presented in a systematic way to help people make more informed and comfortable decisions! When publishing blog posts however there tends to be a dramatic shift in terms of the topic presented which could be something as benign as simply offering an opinion or rant! Bloggers are more focused on reader loyalty and developing a following while content marketers are focused on new business development, plain and simple!

Businesses find marketing with content a very effective strategy that helps identify and attract people with an interest in their products or services! The idea behind this strategy is to offer useful information about products and/or services being promoted so that people can make more informed purchasing decisions! Above we discussed how content marketing actually differs from ‘traditional’ blogging! Publishing blog posts is NOT about sharing information for the sake of new business development! The long and short is although both blogging and content marketing focus on creating and sharing information, as discussed above, in the end, their intentions and distribution strategies are fundamentally different! The one thing that still remains true however is content continues to be the dominant ‘currency’ used by both individuals and large corporations to be noticed online!

The Point Behind Marketing with Content

The Point Behind Marketing with Content

Marketing with content has become an accepted and popular business marketing strategy for many compelling reasons! Back in the day hard or pushy sales tactics were the norm but not anymore! Today consumers are much more curious and cagey and they DEMAND information they can use to make purchasing decisions! The role of content in marketing today is to offer information people are looking for and to do so freely! In time you will even become an authority in the eyes of the folks who read what you wrote and with this comes great influence! So how exactly does this strategy work?

Below let’s now discuss the 7 steps your content must offer and/or achieve to make it such an effective online marketing strategy!

Gain Attention

Topic selection is always key to how popular what you’ve created will be with readers! The idea here is to focus on a subject that is currently relevant and hopefully of great interest to your target audience! Once you’ve gained the attention of readers, provided the context of what you wrote is helpful and/or otherwise informative, these people will either subscribe to your list or at least look for more from you! Remember, after you’ve taken the time to research and compose your content, focus on crafting a catchy headline that will compel people to take the time to read more!

Gain Trust

Most of the information you are circulating online as part of your business marketing strategy should first and foremost hold relevance to your field! Secondly but no less important, the role of content you are offering should be helpful to viewers and should NOT be peppered with product offers or other more aggressive sales tactics! Your purpose is to HELP others and freely so that they come to trust you and even look to you for further advice, tips and/or suggestions!

Increase Influence

After trust is built and viewers have found the information you have given them to be helpful, you as the author tend to become an authority in their eyes! Having credibility like this makes you more influential with readers as they become increasingly more comfortable with you and it is this part of the relationship building process that is so critical! Gaining influence in this way is why this business marketing strategy works so well!

Offer Solution

Most people are searching for information online to help them solve a problem or learn something new!As we mentioned above the content you offer should be of relevance to your field, niche or industry and since people are looking for information in YOUR field, you’re in the perfect position to help! It is only natural to seek out someone with expertise in a particular field if you’re looking for answers or advice! Guess what since you’ve already become an authority, at least in the eyes of your readers, by circulating so much good information, you’re the expert they’re likely to rely upon! Whether it is a product specifically designed to address your readers problems and/or questions or perhaps it may be further information you can supply, always try to help your readers solve their problems!

Help Others

The main intention or role of content is primarily to help others in some way, be it through laughter, useful information or thought provoking comments or ideas! This is the HOOK you use to gain trust and influence with readers and the biggest reason this business marketing strategy works so well! Always look for ways to be helpful and people will flock to you like the Pied Piper!

Increase Marketing Effectiveness

As a businessperson, at some point you’ll want to make some product offers because, in the end, you need to make sales! Now that you’ve got the trust of others coupled with the influence you’ve earned, people will be much more comfortable and receptive to your suggestions or offers! In fact persuasive sales tactics are not typically needed with influence like yours and in many cases sales can be made by simply ‘suggesting’ or recommending a product! You gotta like that, especially if asking for the sale makes you uncomfortable!

Establish a Following

For anybody working online, it is ALWAYS easier to build a business and of course make sales if you have a following! Whether people subscribe to your blog or list, you now have direct access to folks who have shown an interest in what you do or promote! Although the role of content has grown tremendously with marketers and the search engines over recent years, NEVER overlook the importance of having followers or a list…or both!

Improve Your Writing with These Simple Tips

Improve Your Writing with These Simple Tips

As an online marketer it is critical that you take every opportunity you can to improve your writing! Whether you’re composing ads, email messages, social media posts or simply creating content to place on your site, your efforts will yield much better results as you become a better writer! Sometimes we have problems with our grammar, other times our editing leaves something to be desired and quite often we just can’t seem to put our thoughts into words or even come up with a topic to write about! Since writing is not necessarily a talent but more an acquired skill, the good news is there are steps you can take to help make yourself a better writer and therefore a better communicator!

Let’s now look at what you can do to be a better communicator and this starts with clearing your mind so you can focus better on creating content you can proudly publish online!

5 Ways to De-clutter Your Mind and Regain Your Focus

You see, your brain isn’t built to split its attention in too many directions. …. By unpacking and articulating your zooming thoughts, instead of feeling like one big  …

Now that you’ve got your focus back it’s time to begin composing your next piece of literary greatness! The process of writing, especially if you intend to increase your credibility with readers, is actually a simple one! The following article reviews in detail a 4 step ‘checklist’ to help you create something people will enjoy as well as learn from so that you become regarded as an authority in the field you’ve chosen to write about…

How to write thought leadership articles • Articulate

Articulate tackles one of the hardest forms of marketing content – thought leadership … Of course you should never rely on it absolutely as a source, but start there. … a pretty comprehensive gu…

As we’ve come to undstand by the article above, locating the right sources as well as your own ‘writing voice’ is a key starting point when it comes to composing anything of interest and credibility! Now let’s join in on the following dicussion in the short video below from Adam Erhart about 5 key things you do NOT want to overlook concerning how your content ‘presents’ itself to readers!

Once you’ve learned how to improve your writing, you will also learn that creating content is not as difficult as it may have formally seemed! In fact not only will your efforts be easier but the results you experience will be much better as well! The simple suggestions and tips you’ve been offered here today are intended for you to use to become a better writer which in turn will also increase your marketing effectiveness! By simply being more focused and following the advice given above, you will find creating content will be much easier while the results you get will likely far exceed what you have been recently experiencing!

Developing a Content Strategy That Engages Viewers

Developing a Content Strategy That Engages Viewers

Developing a content strategy is a core necessity for anyone wanting to attract and engage people online for an expressed purpose, be it personal or professional! The point behind marketing with content is it is intended to deliver valuable, relevant and timely information to people they can use to better themselves and/or their situation! When you are able to engage people in this way they tend to look for more of the same from you in terms of additional and similar content which makes building relationships with these folks much easier! What you’re doing is establishing trust since you are helping people freely and the more you are able to supply useful information to these people, the more credibility you have with them as well! Here’s the problem however, many use this strategy far too often for establishing a ‘forum’ if you will, in which to deliver product offers, and this turns viewers off and drives them away rendering this tactic nearly useless! Marketing with content takes time and effort therefore the last thing you want to do is sabotage your efforts by using this strategy as another way to make sales pitches!

If you’re currently marketing with content and not seeing the results you expect in terms of traffic and loyalty, than the following brief video may be EXACTLY what you need to improve your results!

 

Establishing a content strategy that attracts and engages others is not difficult to do as long as you resist the temptation to continually annoy people with constant sales pitches! Remember, marketing with content is all about building relationships with people to earn their trust and build your credibility and not to be used to pressure viewers into making a purchase with you! Finding information that is truly relevant, useful and timely is something folks really appreciate and value which is why they will continue to look for more of the same from you! On the other hand, using this strategy as another chance to swamp others with more promotional gibberish will only prove to be a waste of your time and since time is money, this is something you don’t want to do! When marketing with content always try to deliver consistent value to your viewers and when you do so, you’ll find these same folks will be MUCH more receptive to your future sales pitches and product offers!