Curated content is not only a time efficient way to ‘create’ something your readers will enjoy but is also a strategy that serves a real purpose! For many there is already too much information circulating around online and what they really need is to better understand what they’ve read and how to use it!
Here is how using content that has been ‘found’ online and ‘reworked’ gives readers what they really need and want!
You Add Depth
As the curator you can add depth to any information you have gathered simply by contributing additional facts and figures! Another way to add value when using content you’ve collected from across the internet is by ‘wording’ it in a way that is both applicable to your readers as well as easier to comprehend! There’s entirely too much information found online that is very difficult to understand which therefore makes it useless!
Sometimes just maybe you find certain facts and/or figures you disagree with and have the ‘proof’ to state your case! Once again getting your facts straight is not enough if you do NOT take the time to present it in a way that people can understand and enjoy! After taking the measures to present what you have written so that EVERYBODY knows what you are saying, always be sure you check your facts! Uncovering and correcting ‘errors’ from previously published information serves both you and readers well! This is a great way to get noticed online and build credibility with the people who view what you publish!
You Provoke Thought
By virtue of simply ‘introducing’ your opinions and/or perspectives when using content created by others, your readers will likely be intrigued! Be it their ability to ‘better’ understand what they view or the perspectives you offer, you have now provoked thought with readers! People enjoy seeing a ‘new twist’ on something with which they have an interest and if you can do this when curating information you will arouse reader curiosity!
Unquestionably curated content is a very time efficient way to put together and publish reading material online! The merits of this strategy however goes much deeper simply because there is already too much information found online that has yet to be explained to readers! By using content that others have created allows you as the publisher to give people a more ‘in depth’ look at information many may still not fully understand! Depending upon the way it is presented, using content that has already been seen online can give viewers a whole new look as to its meaning and how it can be of benefit to them! In this way the curation process offers real value to readers online!
Having the ability to create or find quality content is a definite asset when developing a business online! Making useful information freely available to readers is a great way to earn trust and is therefore a highly effective sales and marketing strategy!
To get the most out of this strategy here are 3 components your content needs to have when using it for developing a business on the internet!
Whether it’s first hand experience or research, presenting something that delivers accurate information is ALWAYS a good start! By publishing anything containing erroneous information or is otherwise misleading only serves to discredit you and obviously will NOT earn trust with your readers! The truth is it’s much easier for these people to lose faith in you than it is to build an image of credibility with them!
The passion or inspiration you have for what you write tends to draw your readers deeper into what you composed! In many cases this is in fact how you get people to read what you wrote! Your enthusiasm is infectious and is easily detected and transferable to those who view the material you’ve written! The core of this particular sales and marketing strategy is to ‘connect’ with readers and in doing so build relationships as well! To better ‘connect’ with them you must first get readers to take the time and view what you’ve composed therefore the more passion you ‘project’ the greater the chance it will be read!
Good Topic Selection
‘Quality’ per say is in the eyes of the beholder and in this case it’s your readers! If what you composed is not a popular subject or is relevant to those who view it, your efforts are mostly in vain! As important as it is to be passionate about what you’re writing, do NOT assume your passion is shared by the general public! Objectivity must be used in selecting the topics you write about to ensure the topic is a popular one with readers! When developing a business your focus needs to be on what others want and the same is true for selecting any topics you intend to write about!
The use of quality content plays a very important role for anybody when developing a business online! In order to be effective marketing on the internet the need to earn trust must first be accomplished! This is why offering useful information to those who comprise your target audience works so well as a sales and marketing strategy! Obviously the quality of what you offer can therefore make or break the amount of success you experience when using content for developing a business! Being mindful that the information being used contains the 3 components suggested above thus serves to boost the effectiveness of this strategy! Remember your top priority is to earn trust since without it, your marketing effectiveness will likely suffer as will both your sales and income!