What makes engaging content so engaging? We’ve all heard or read that any type of content you publish, for it to be really effective, it must resonate or connect with people! The role of content online has grown exponentially over the years and people use it to get more traffic to their sites! Effective social media use also calls for posts and publications that capture the attention of others and if what you post does NOT connect with people, you are likely to be pretty much ignored! So exactly what elements does your posts and publications need to help you better connect with people in an effort to just be noticed or get more traffic?
Here are 3 critical elements, any of which can be used exclusively, to make what you publish or post more engaging for those who view it!
Most people, regardless of their personality types or socioeconomic status, creed or color enjoy being entertained! It’s a great way for them to ‘escape’ the intensities and/or realities that surround them such as a thing called life! Whether you use humor, sarcasm or even a bit of intrigue to help you connect with people, anything you can do to entertain viewers is a great way to initiate a relationship with someone! Viewers tend to remember you first as a person and less as an instructor or business promoter! This creates a ‘organic’ foundation built more upon your personality and is a great approach for any social media use you have planned because people like to know you’re real and it helps if you’re likable!
Educational content is absolutely great to publish because more information about their personal interests is what people want and search for online! As a business entrepreneur publishing information about what you do is a very effective way to get more traffic to your site as well as building both credibility and authority! This approach goes a long way towards increasing your marketing effectiveness when you do promote any product or service! For people who already have an interest in what you publish or those looking to become more familiar with what you do, this type content is the best!
Stories or messages you send targeting the wants, needs or even fears of those who view your content is one of the best ways to draw them ‘deeper’ into what they are viewing! Touching upon an emotional trigger that viewers can relate to tends to establish a connection that captures their attention like nothing else! Copy writers use this strategy all the time to connect with people very effectively and although this approach may take some practice, when you do acquire the skill, it can help make or break any business you may be promoting! Emotional responses are typically spontaneous which is why this particular strategy is so damn effective for converting viewers into buyers!
Posting or publishing engaging content on the internet is one of the most effective ways to get more traffic for your business or purpose! The question we have is what does it take to create content that will connect with people so that they stay riveted to what they’re viewing and maybe even share it with others? The 3 elements reviewed above today all focus on the needs, wants and interests of those who view what you post, be it on your blog or for your social media use, and how best to create something people have a genuine interest in viewing! Your role is to entertain, inform or empathize with your viewers and if what you create and publish addresses any of these issues, you’ll get MUCH better results from your efforts!