5 Challenges of Content Marketing You Must Overcome

5 Challenges of Content Marketing You Must Overcome

For many the challenges of content marketing stem from trying to frequently publish something new, exciting or worthy of going viral! The problem is the use of content is SO intense these days on the internet that it is difficult to stand out! This results in many marketers focusing more time on trying to find topics of interest that are trending and /or relevant to their needs, or both! If you’re online promoting a business or cause, spending too much time on content creation will only hold you back! It therefore stands to reason to identify these challenges so you can avoid or address them before they sabotage your efforts or undermine your intentions!

Here are 5 common obstacles facing content marketers that you NEED to know so you can plan accordingly to work around or through them!

Lacking Ideas

Ever hear of writers’ block? Well if you rely upon the use of content to gain exposure online or to promote a product or cause you have no doubt experienced the feeling of frustration writers’ block can give you! The key to any great piece of content is to base it upon topics of interest your audience may have however finding these topics or what to write about them can sometimes be daunting! This is a very common barrier facing many marketers on the internet today! The key to overcoming this barrier is to have many available options from which you can find or generate ideas upon which you can base your next piece of stellar content!

Too Much Working ‘In’ the Business

Creating content takes time and research and trying to constantly publish something new is a ‘cycle’ that marketers must try to avoid! Why? Because there are other areas of your business you can NOT afford to ignore! Since the use of content is such a BIG part of your marketing efforts it’s easy to understand how people can inadvertently be caught up in this process! It is important to realize how your ‘obsession’ with trying to create and publish something new on a frequent basis can hold you back from other aspects of your business! Suggested solutions to this dilemma would be to either outsource your creation efforts or stick to a strict schedule that allows for time to address other areas of your business!

Quantity Over Quality

As mentioned above many marketers feel overly compelled to publish as often as possible but this can easily lead to problems! As the saying goes ‘haste makes waste’ and when trying to ‘rush’ the process of creation it is typical that the first thing that suffers is the quality of your efforts! In this case your ‘haste’ can easily hold you back from getting better results from the content you create and distribute! To avoid this simply focus on quality and forget about publishing frequently! Why? Because quality is what gets you noticed while publishing frequently could be a waste of your time considering the ‘lack’ of results you may get from a lesser quality effort!

Striving for Perfection

Now understand there is a big difference between quality and perfection! Forget about it if you’re looking to be perfect all the time when creating content because this is an unrealistic expectation! Always being original, never having grammar issues or simply trying to create something that will go viral will find you wasting a lot of time because achieving perfection is like finding a pot of gold at the end of a rainbow! It likely will NOT happen and besides, your viewers don’t expect perfection, they just want you to be you, which is why they view and viewed what you have published previously! Give them more of the same quality they’re used to and don’t allow ‘perfection’ to hold you back from publishing more often! Having a ‘hang up’ like trying to be perfect will only slow you down which is something you don’t want on the fast paced internet!

SEO

Back ‘in the day’ it was all about properly optimizing your content, be it the title, text, alt tags or images but times have changed! These ‘technical’ tactics were time-consuming and actually succeeded in helping to lower the ‘quality’ of the content by focusing more on optimization strategies and less on creating information of value! Search engines have now started to focus on the quality and relevance of what is being published and use this as a way to ‘award’ marketers with higher rankings! Remember to simply write for the people and NOT the search engines! People will enjoy your work all the more and search engines will notice this by the number of views your efforts get and rank you higher as a result!

The challenges of content marketing typically stem from trying to publish something that stands out or goes viral on a frequent basis! This ends up resulting in marketers spending possibly TOO much time trying to find the exact ‘right’ topics of interest or simply trying to ‘perfect’ and/or optimize what they are creating! Although the use of content is important and plays a vital role in marketing online you can NOT allow that to hold you back from addressing other aspects of your business or cause! By identifying the challenges such as those reviewed above, gives you the opportunity to either avoid them or develop a strategy that enables you to work around or through them!

Improve Your Writing with These Simple Tips

Improve Your Writing with These Simple Tips

As an online marketer it is critical that you take every opportunity you can to improve your writing! Whether you’re composing ads, email messages, social media posts or simply creating content to place on your site, your efforts will yield much better results as you become a better writer! Sometimes we have problems with our grammar, other times our editing leaves something to be desired and quite often we just can’t seem to put our thoughts into words or even come up with a topic to write about! Since writing is not necessarily a talent but more an acquired skill, the good news is there are steps you can take to help make yourself a better writer and therefore a better communicator!

Let’s now look at what you can do to be a better communicator and this starts with clearing your mind so you can focus better on creating content you can proudly publish online!

5 Ways to De-clutter Your Mind and Regain Your Focus

You see, your brain isn’t built to split its attention in too many directions. …. By unpacking and articulating your zooming thoughts, instead of feeling like one big  …

Now that you’ve got your focus back it’s time to begin composing your next piece of literary greatness! The process of writing, especially if you intend to increase your credibility with readers, is actually a simple one! The following article reviews in detail a 4 step ‘checklist’ to help you create something people will enjoy as well as learn from so that you become regarded as an authority in the field you’ve chosen to write about…

How to write thought leadership articles • Articulate

Articulate tackles one of the hardest forms of marketing content – thought leadership … Of course you should never rely on it absolutely as a source, but start there. … a pretty comprehensive gu…

As we’ve come to undstand by the article above, locating the right sources as well as your own ‘writing voice’ is a key starting point when it comes to composing anything of interest and credibility! Now let’s join in on the following dicussion in the short video below from Adam Erhart about 5 key things you do NOT want to overlook concerning how your content ‘presents’ itself to readers!

Once you’ve learned how to improve your writing, you will also learn that creating content is not as difficult as it may have formally seemed! In fact not only will your efforts be easier but the results you experience will be much better as well! The simple suggestions and tips you’ve been offered here today are intended for you to use to become a better writer which in turn will also increase your marketing effectiveness! By simply being more focused and following the advice given above, you will find creating content will be much easier while the results you get will likely far exceed what you have been recently experiencing!

Developing a Content Strategy That Engages Viewers

Developing a Content Strategy That Engages Viewers

Developing a content strategy is a core necessity for anyone wanting to attract and engage people online for an expressed purpose, be it personal or professional! The point behind marketing with content is it is intended to deliver valuable, relevant and timely information to people they can use to better themselves and/or their situation! When you are able to engage people in this way they tend to look for more of the same from you in terms of additional and similar content which makes building relationships with these folks much easier! What you’re doing is establishing trust since you are helping people freely and the more you are able to supply useful information to these people, the more credibility you have with them as well! Here’s the problem however, many use this strategy far too often for establishing a ‘forum’ if you will, in which to deliver product offers, and this turns viewers off and drives them away rendering this tactic nearly useless! Marketing with content takes time and effort therefore the last thing you want to do is sabotage your efforts by using this strategy as another way to make sales pitches!

If you’re currently marketing with content and not seeing the results you expect in terms of traffic and loyalty, than the following brief video may be EXACTLY what you need to improve your results!

 

Establishing a content strategy that attracts and engages others is not difficult to do as long as you resist the temptation to continually annoy people with constant sales pitches! Remember, marketing with content is all about building relationships with people to earn their trust and build your credibility and not to be used to pressure viewers into making a purchase with you! Finding information that is truly relevant, useful and timely is something folks really appreciate and value which is why they will continue to look for more of the same from you! On the other hand, using this strategy as another chance to swamp others with more promotional gibberish will only prove to be a waste of your time and since time is money, this is something you don’t want to do! When marketing with content always try to deliver consistent value to your viewers and when you do so, you’ll find these same folks will be MUCH more receptive to your future sales pitches and product offers!

3 Critical Elements of Engaging Content

3 Critical Elements of Engaging Content

Creating Engaging ContentWhat makes engaging content so engaging? We’ve all heard or read that any type of content you publish, for it to be really effective, it must resonate or connect with people! The role of content online has grown exponentially over the years and people use it to get more traffic to their sites! Effective social media use also calls for posts and publications that capture the attention of others and if what you post does NOT connect with people, you are likely to be pretty much ignored! So exactly what elements does your posts and publications need to help you better connect with people in an effort to just be noticed or get more traffic?

Here are 3 critical elements, any of which can be used exclusively, to make what you publish or post more engaging for those who view it!

Entertain

Most people, regardless of their personality types or socioeconomic status, creed or color enjoy being entertained! It’s a great way for them to ‘escape’ the intensities and/or realities that surround them such as a thing called life! Whether you use humor, sarcasm or even a bit of intrigue to help you connect with people, anything you can do to entertain viewers is a great way to initiate a relationship with someone! Viewers tend to remember you first as a person and less as an instructor or business promoter! This creates a ‘organic’ foundation built more upon your personality and is a great approach for any social media use you have planned because people like to know you’re real and it helps if you’re likable!

Educate

Educational content is absolutely great to publish because more information about their personal interests is what people want and search for online! As a business entrepreneur publishing information about what you do is a very effective way to get more traffic to your site as well as building both credibility and authority! This approach goes a long way towards increasing your marketing effectiveness when you do promote any product or service! For people who already have an interest in what you publish or those looking to become more familiar with what you do, this type content is the best!

Emotional Triggers

Stories or messages you send targeting the wants, needs or even fears of those who view your content is one of the best ways to draw them ‘deeper’ into what they are viewing! Touching upon an emotional trigger that viewers can relate to tends to establish a connection that captures their attention like nothing else! Copy writers use this strategy all the time to connect with people very effectively and although this approach may take some practice, when you do acquire the skill, it can help make or break any business you may be promoting! Emotional responses are typically spontaneous which is why this particular strategy is so damn effective for converting viewers into buyers!

Posting or publishing engaging content on the internet is one of the most effective ways to get more traffic for your business or purpose! The question we have is what does it take to create content that will connect with people so that they stay riveted to what they’re viewing and maybe even share it with others? The 3 elements reviewed above today all focus on the needs, wants and interests of those who view what you post, be it on your blog or for your social media use, and how best to create something people have a genuine interest in viewing! Your role is to entertain, inform or empathize with your viewers and if what you create and publish addresses any of these issues, you’ll get MUCH better results from your efforts!

Using Feedly for Blogging and Business

Using Feedly for Blogging and Business

Many people started using Feedly, the popular rss feed reader, when Google decided to retire their own reader a few years back! This very capable tool has proven to be a great substitute for the longtime and widely used Google reader while also helping to further chip away at our dependency on free Google tools and products! Capturing feeds from all over the internet of sites that offer subject matter of interest to us and channeling them through an RSS feed reader has long been considered a great way to find creative writing ideas as well as staying informed and Feedly has proven to be more than up to the task!

To learn more about how to get the most out of this terrific and absolutely free rss feed reader to benefit both your blog and business, let’s see what Feedly can do for you!

Get your feeds under control with Feedly

If you’ve been doing the A to Z Challenge for any length of time (like, say, at least a year), you’ve probably discovered a lot of new blogs that you’d like to subscribe to and follow forever. To do that, you need a feed reader (you …

Read more …

For bloggers, connecting their sites to Feedly offers some pretty significant benefits but how do you go about making connecting this RSS reader to your blog? To learn how simply continue reading below…

How Can I Connect My Blog to Feedly

Feedly also helps people keep track of the content that they’ve already read so they don’t get frustrated with duplicated content. Using the full articles mode, users will see that the blog reader will automatically mark posts from your blog as read …

Read more …

Do you use Firefox, one of the most popular browsers used by internet marketers? Well if you answered yes than the following short video showing how to configure Feedly with Firefox to send you automated notices every time new content is published to your feed is for you…

 

Using Feedly as your RSS feed reader is a wise choice since it’s clearly one of the best readers available online but knowing all it’s capable of doing will only make it more potent in terms of how it benefits your business and/or blog! As explained above capturing and channeling content from other sites into such a tool is a very effective and time efficient way to generate creative writing ideas you can use for posting as well as marketing purposes as well as simply staying informed! The discussions above focus on how you can use and integrate the Feedly reader with blogs and certain browsers to maximize its usefulness for both your blogging and business building efforts!