5 Ways to Use What You Learn When Researching Content Ideas

5 Ways to Use What You Learn When Researching Content Ideas

How do you use what you learn after doing a lot of research for ideas to create new and exciting content? What we’re NOT talking about is simply putting this information to use for writing your next great piece of content you can publish! What we ARE referring to is how to use the new found knowledge your research uncovered so that it will benefit you in ways other than for content you can publish! Let’s face it as a content marketer you WILL be doing a lot of research so let’s discuss 5 different ways you can use what you’ve found to your advantage other than publishing it to the web!


The MOST obvious thing you can do with any new found knowledge you may come across is to put it into action by applying it! The biggest problem doing research on the internet is you WILL find plenty of information about your topic but it may be much more than you expected creating a feeling of overwhelm! When this occurs many people simply take NO action and just move on without using much of what they found! Avoid this feeling by saving what you don’t use for writing content so you can apply it in other ways that will benefit you!

Problem Solving

When you’re doing a lot of research you’re accumulating and reviewing quite a bit of information! Although not every piece of new found knowledge will be something you can use for the type content you’re developing it is knowledge nonetheless! Often times this information can help you solve existing problems even though these problems may NOT have been the focus of your recent research! It simply a matter of keeping your mind open to how you can use what you’ve found in ways other than creating something interesting to read! You took the time to do the research so don’t overlook the results of your efforts since it could be very useful elsewhere!


Thru use and/or inspection, the info you found may prove to have a few flaws, can you fix them? Taking the time and energy to improve any new found knowledge you come across now gives you something you can use for writing content you can share that’s been updated and is more accurate! By doing this both you and your readers benefit since you’ve learned something new and they have been kept in the ‘loop’ with your findings!

Boost Credibility

As discussed above, if you can improve and then pass along your ‘findings’ for the benefit of others, terrific, you are a generous person! The recipients of your ‘corrected’ findings now hold you in higher regard due to your efforts of correcting any flaws your research has uncovered! Anybody can publish content but it is a rare few who will take the initiative to ‘vet’ out their research and resources and follow this up with making the necessary corrections before publishing it! Your knowledge is to be admired but no more than the selflessness it took to correct and share your findings!


Of course the info you’ve acquired could be total crap but accepted as the truth, and in that case, you can expose it! By showing proof how this information is inaccurate and thereby worthless, this gives you positive exposure, increases your credibility and builds a wall of trust for your selfless efforts and honesty! Gaining trust like his is HUGE on the internet and helps you stand out, grow a larger following and also boosts your marketing effectiveness, because people TRUST you!

It simply makes sense to use what you learn when doing a lot of research because why else accumulate all that new found knowledge! Sure you’re looking for information or inspiration upon which you can base any content you want to publish, but to NOT utilize any your ‘unused’ research in some way is just a shame! Think of it as ‘repurposing’ your own research to help make your life better in addition to creating something interesting for others to read or view! Remember, waste not want not!

Why Create Content When You Can Borrow It?

Why Create Content When You Can Borrow It?

For anybody who works online, why create content that is uniquely your own when you can ‘leverage’ other people’s effort and get the same results? This is NOT to suggest you use ghost writers (although that IS another great suggestion!) but rather ‘borrow’ relevant content from others you can reformat and publish as your own work! Let’s face it, content is King and is also the primary way used to build relationships, build a following, promote products and to simply get noticed online! What this means is you will be constantly in need of developing new ideas and writing a lot but with so much to do, where will you find the time and energy? Well, I have 5 suggestions that can help alleviate the demanding workload of creating unique and useful content all the time!

Here are 5 suggested strategies you can start using today that will allow you to legitimately leverage other people’s effort to help you same time and publish more frequently!

Content Aggregation

Any time you collect links from content created by other people’s effort and provide nothing more than their titles in one place, you’re aggregating content! Now on the surface, you may seem to be ‘stealing’ from other authors but those who view your site know you are NOT the original author, especially since you are NOT claiming to be! Many news sites use this strategy and rely heavily on others to find the news and write about it, you’re simply affording them a place to showcase their findings! Even though you are NOT the creator, people still seek out your site since it is a hub for the type of news they want to see! Remember, you can use other types of content other than news when leveraging this strategy and people will still rely on you since your site becomes THE place to find this type information!

Content Syndication

Syndicating content is similar to aggregating it with the exception that you are actually using a third party to publish it through! Additionally, not all the content syndicated is used but only those parts and pieces that are relevant to your cause! What is actually occurring is you’re promoting and/or pushing your content out onto other sites for a broader exposure leveraging the traffic generation efforts of these site owners! Actually, you are sharing your content with an audience that belongs to another person or website in hopes that they will have enough interest in what you offer to visit your site! Although you may be developing new ideas yourself, remember, using this strategy keeps you from investing the time, energy and even money generating more traffic to gain additional any viewers!

Content Curation

Curating content involves locating already published information that you can use and capture links to the sources! All you need to do is add a description of the content you’re curating along with your OWN commentary to lend your voice and even opinions to the information you’ve found! This is perfectly legal and ethical provided you clearly credit the sources since to do otherwise would be deceitful and make you a plagiarist! This is another terrific way to ‘cull’ through already existing and very valuable information, relevant to your cause, and sharing it with people who have an interest in such content! Why try to build a new mousetrap when there are so many already available to use? This strategy also keeps you from writing a lot, with the exceptions of creating a short description and adding your personal commentaries! Unlike syndicating or aggregating content, this approach requires a bit more ‘hands on’ effort on your part because you’re putting it together much like pieces to a puzzle! The only thing you’re NOT doing is composing the original content itself and this saves lots of time for you!


Podcasts are a way of sharing content through audio channels! This is a great way to leverage the experience and knowledge of other people by interviewing them and sharing it with listeners! You can also use syndicated or aggregated content if you choose but what makes this different is there is typically NO use of visuals or text when presenting anything to the audience! They simply tune in and listen making it a convenient and hands-free way for people to enjoy any content! What’s especially cool is all you really need is a microphone and some captivating ideas to create a podcast, that’s it!


This strategy, like the ones discussed above, can remove quite a bit of the responsibility of creating your own original content! Once again we’re not promoting the idea to ‘steal’ something that was created by others but rather to reformat and present it in a way that’s useful and ethical! You can interview people about their accomplishments or these same people can be used to share their tips on how to achieve what they already have! Reporting industry news or sharing information created by others is perfectly suitable for video as well! The long and short of using video is it is simply another ‘medium’ for delivering information that does NOT require for you to be writing a lot! Cool!

As labor intensive as it is, why create content on your own when you can borrow other people’s effort to create something you can publish! Being that content is the currency by which we build followings, promote goods and services and build relationships online, you can bet you WILL be writing a lot! Developing new ideas and then finding the words to share these ideas can be VERY time-consuming so it only makes sense to explore more effective strategies to do so and save time as well! The 5 suggestions reviewed above all use already published content that you can reformat and repurpose for your particular needs! The best part is, by properly crediting the original sources you can legitimately and ethically use these strategies to help you save time, cut down your workload and still publish as often as you choose! Remember, however, the best content found is always original and unique so be sure to continue developing new ideas of your own that you can share as well!

Dealing with Change in 5 Easy Steps

Dealing with Change in 5 Easy Steps

Dealing with change is not always an easy thing to do for most people but without this necessary ‘evolution’ in our lives, how would we improve? Our aversion to changing many things in our lives stems from a natural fear of the unknown and it’s this fear that may be holding you back from experiencing MORE in many aspects of your life! The first step in dealing with an otherwise ‘traumatic’ shift in how we live, work or love is to recognize that change can be good and doesn’t need to be feared! Getting over our natural reluctance to make or accept changes is what we’re talking about here today!

To help ‘ease’ the discomfort associated with embracing changes in our lives, here are 5 simple steps to help you transition to something new and different! Remember, it’s usually for the better…

Seek Advice

Discuss with others your reluctance and listen to their objective feedback as to WHY you should consider changes! Listening to others helps introduce a degree of objectivity into your thinking and can even help you overcome your fear of the unknown, especially when others have already ventured into the ‘unknown’ and benefited! This is especially important since this fear is usually what is holding you back!

Look to the Positive

If you’re seeking change, there must be a reason, so emphasize the positive of what making any changes can do for you! It tends to be human nature to focus more on the negatives when making changes because, once again, we’re not really sure how these changes will affect us! As much as making things better is appealing, to anybody, it’s hard to escape the concern of what would the negative effects of any changes may be! Again, our feelings of fear and dread tend to dominate our thinking so be aware of this and control your thinking!

Let Go the Past

Perhaps the change you seek is to explore an alternate path from the one you’ve been on, and for possibly quite a while! It may be difficult to change your course due to the time and effort you’ve already invested and you just don’t want to simply walk away from it! Your commitment to your previous path although admirable, may be holding you back from making further progress or even reaching your goals! Let go of the past and focus only on the present and future because you can’t change what has already happened, you can only learn from it!

Take Action

Often times it is simply that first step that is the most difficult to take so be proactive when considering any changes! Once you’ve done your due diligence and determined the ‘new’ path you’re considering to be viable and an improvement over the path you’re currently taking, take action! By understanding that your new choice is the right choice for you, and of course that change can be good, go for it! Much like quickly removing a band-aid to minimize the discomfort, take swift and immediate action on changes you’re considering and before you know it, you’ll be glad you did!

Get Out of Your Own Way

Be aware of any self-doubt that lingers in your head and don’t let these feelings keep you from doing what you need to make improvements! Remember making changes is typically planned improvements from previous courses of action you had been taking so embrace it as such and move on, but don’t let your own self doubt sabotage your efforts to initiate any new plans! We all have internal conversations with ourselves, at least I do, it’s called self-talk and this ‘voice’ in our heads can be very critical at times! Don’t let your own self-talk, tempered by fear and/or doubt, to continue holding you back from taking chances or making decisions that could improve your circumstances or your life!

Dealing with change in any aspect of your life can be difficult simply because most people share a common fear of the unknown! Although this fear is understandable it can also be holding you back from developing further as a person or making other adjustments that may improve your current situation, be it personal or professional! Working through these fears does NOT have to be difficult and the 5 tactics discussed above will certainly help when you’re reluctant to making changes! The bottom line is this, although changes do represent the unknown, remember, change can be good, which is WHY you may be considering them in the first place! For things to change so must you otherwise expect and accept that things will remain as there are!

5 Common Challenges Most Successful Entrepreneurs Face

5 Common Challenges Most Successful Entrepreneurs Face

Most successful entrepreneurs can attribute what they’ve accomplished to a strong desire and a laser like focus on the goals they’ve set! This is NOT to say that you won’t have challenges to overcome as you pursue your entrepreneurial dreams but rather that with persistence and a keen focus you can be successful as well! The key to your success will be found primarily in how well you maintain a healthy balance in your life, which will be essential, especially because you will be mostly working by yourself! Nobody to share your daily ups and downs with or to get feedback or opinions from can make your existence a lonely one and this can easily lead to some very common pitfalls you MUST avoid!

Following are 5 common obstacles entrepreneurs must be mindful of, especially when working by yourself, if you want to reach your goals!

Negative Thinking

One of the biggest challenges to overcome when working by yourself is negative thinking which occurs when you begin to doubt your abilities or what you’re doing! Without others around to lend encouragement or advice it is extremely easy to become frustrated and the longer you remain so, the more ‘negative self-talk’ or thinking you’re likely to do! Simply having others around who can offer different perspectives or insights helps keep you better balanced and not as likely to take on a perspective of doom and gloom!

Unrealistic Goals

Possessing lots of ambition is typical of any aspiring entrepreneur HOWEVER do not allow your strong drive to make less than realistic decisions! Although ambition is great to have, it can also lead to you ‘overestimating’ your resources and/or abilities when establishing your goals! You MUST be realistic when goal setting otherwise you are literally setting yourself up for failure! On the other hand having available to you the objective opinions of others will help keep your goals attainable and your efforts more effective!

Take Action

For many, it can be very difficult to STOP the ‘learning process’ and simply take action especially since the internet is a 24/7 incubator for new information! We’ve all heard of analysis paralysis which typically results from information overload and when working by yourself it becomes more difficult to recognize you’re caught up in this cycle! Learning is great and absolutely encouraged however if this knowledge is NOT put to use, what is the sense? Remember, nothing gets done until you take action!

When to Say When

Although having a strong work ethic is admirable, it is also critical to take the time to step away from your work! Being self-employed can be a very liberating feeling however without the proper balance in your life, your work can completely consume you! Recognize you’re only human and therefore subject to fatigue so it’s important to take breaks and to learn NOT to constantly be burning the midnight candle! Fatigue is a breeding ground for judgment lapses and other ‘types’ of errors which require additional effort just to correct! As a solo-preneur, do you really want to create MORE work for yourself thereby delaying your achievements? Of course not, so if you’re tired just step away until such time that you are properly rested, less distracted and ready to produce without making errors!

All Work and No Play…

Above we’ve spoken about taking regularly scheduled breaks from your daily work schedule but what about taking an extended leave? Spending time away enjoying family, friends, traveling or various outdoor activities is your WHY when it comes to the reason you’ve become an ‘independent’ business-person! When working by yourself it’s easy to become consumed by what you do therefore you DO need some balance in your life that reminds you why you work so hard and rewards you for doing so! Think in terms of what is more important to you, your work or your life!

Knowing most successful entrepreneurs have had the same challenges to overcome as you do serves as proof that your own goals can also be achieved! Perhaps the most difficult aspect of being an entrepreneur is that you are mostly working by yourself with no outside support or encouragement! For the reason alone it is critical for you as an entrepreneur to maintain a healthy balance in your life while in pursuit of your business goals! This will help you keep things in perspective, avoid burnout and of course, make the best decisions possible concerning your professional or personal interests! Simply be more mindful of those challenges of which we spoke of above so that they don’t overwhelm you!

Be More Productive By How You Think

Be More Productive By How You Think

Devising strategies, tactics or techniques to help you be more productive during the summer months is a challenge that faces most entrepreneurs! With all the temptations and/or distractions that accompany the summer months it can be very challenging to keep your focus on the business you’re building! On the other hand having the proper mindset along with a can do attitude can help you get more done despite all the distractions surrounding you! Remember how you think is a STRONG indication of the actions you may take!

Below are 7 different ways having the proper mindset will keep you productive during the summer months even with all the distractions the season brings!

Think Objectively

Leave all your emotional baggage and biases behind as you ‘venture’ into your day and learned to view things objectively! This type of clarity helps you keep your focus on what it is you’re actually seeing or experiencing so that you can assess situations for what they are and NOT what your personal prejudices or ‘filters’ perceive!

Think Routine

Develop and stick to some type of schedule or routine to help you keep your focus on what you need or intend to accomplish! Of course a large part of establishing any routine is taking the time to identify your objectives and than devising a plan that will enable you to reach these objectives! It has been said and I totally agree, that routines bring results! Remember, a disorganized genius is no match for the average person with a daily routine!

Think Positive

The power of positive thinking not only strengthens your motivation but it also lowers your stress and any negative ‘self talk’ that may be holding you back! Instead of avoiding challenges embrace them with a can do attitude that will surely help boost your confidence while increasing your pool of knowledge! Additionally having the proper mindset where your thoughts are positive and proactive will also help you work through difficult challenges and NOT be demoralized when encountering any setbacks! When you are upbeat challenges are no longer overwhelming but rather tend to be more of a test that you’re confident you can overcome, and with a smile on your face!

Think Comprehensively (Big Picture)

What is your ultimate goal? Determine what you want, what is your vision, than develop a plan that will take into consideration ALL you need to do to make it happen! Think of your vision in terms of it being your destination on a map and than plot the route, or make a plan, that will help get you there! Without a plan or map you’re bound to get lost, so having a vision along with a plan will serve to keep your focus ONLY on what you need to do and not all the little distractions that pop up along the way!

Think WHY (Motivation)

Occasionally we all have a need to remind ourselves WHY we do what we do? This will help ‘refresh’ and strengthen your motivation thereby compelling you to keep your focus on the ‘process’ involved in helping you reach your goals! When reflecting back on your reason(s) as to why your trying to achieve particular goals it is recommended to focus on the benefits your successful accomplishments bring you! In the end, if there is no benefits to be had or experienced from all your efforts than there’s little reason to put forth the effort! On the other hand, if you stand to benefit, than this is your WHY and therefore your motivation!

Think Early Bird Gets the Worm

When speaking about productivity it is always recommended to start your day early when you’re fully rested both physically and mentally! Being well rested, as you should be once you’ve awaken to start your day, will help you to keep your focus longer so that you can get more done! Also, the early morning hours are typically peaceful since the ‘events’ of the day have yet to unfold thereby giving you a more tranquil environment in which to work! For those of you who are night owls, perhaps it’s time to rethink and reschedule your waking hours so that you can rise from bed earlier to start your day!

Think Outside the Box

When challenges arise obvious solutions may not always be apparent but never despair! When you possess a can do attitude, finding solutions to problems that face you is typically not a big deal! The determination you have tends to make you more creative simply because quitting for you is not an option! Even though you may not identify obvious answers to challenges that face you, your creative intelligence can find other ‘non-typical’ options available to get the job done! Remember, your mind is as complex, if not more so, than a computer, so don’t to afraid to tap into that amazing brain of yours!

What entrepreneur does NOT want to be more productive than they typically are during the ‘lazy’ months of summers? With all the distractions of having more to do, people to see and not to mention vacations, it can be extremely difficult just to keep your focus on your business! Having the proper mindset along with a can do attitude however, as discussed above, helps you focus on what you need to do so your business continues to grow as you also enjoy the summer-time festivities!