5 Challenges of Content Marketing You Must Overcome

5 Challenges of Content Marketing You Must Overcome

For many the challenges of content marketing stem from trying to frequently publish something new, exciting or worthy of going viral! The problem is the use of content is SO intense these days on the internet that it is difficult to stand out! This results in many marketers focusing more time on trying to find topics of interest that are trending and /or relevant to their needs, or both! If you’re online promoting a business or cause, spending too much time on content creation will only hold you back! It therefore stands to reason to identify these challenges so you can avoid or address them before they sabotage your efforts or undermine your intentions!

Here are 5 common obstacles facing content marketers that you NEED to know so you can plan accordingly to work around or through them!

Lacking Ideas

Ever hear of writers’ block? Well if you rely upon the use of content to gain exposure online or to promote a product or cause you have no doubt experienced the feeling of frustration writers’ block can give you! The key to any great piece of content is to base it upon topics of interest your audience may have however finding these topics or what to write about them can sometimes be daunting! This is a very common barrier facing many marketers on the internet today! The key to overcoming this barrier is to have many available options from which you can find or generate ideas upon which you can base your next piece of stellar content!

Too Much Working ‘In’ the Business

Creating content takes time and research and trying to constantly publish something new is a ‘cycle’ that marketers must try to avoid! Why? Because there are other areas of your business you can NOT afford to ignore! Since the use of content is such a BIG part of your marketing efforts it’s easy to understand how people can inadvertently be caught up in this process! It is important to realize how your ‘obsession’ with trying to create and publish something new on a frequent basis can hold you back from other aspects of your business! Suggested solutions to this dilemma would be to either outsource your creation efforts or stick to a strict schedule that allows for time to address other areas of your business!

Quantity Over Quality

As mentioned above many marketers feel overly compelled to publish as often as possible but this can easily lead to problems! As the saying goes ‘haste makes waste’ and when trying to ‘rush’ the process of creation it is typical that the first thing that suffers is the quality of your efforts! In this case your ‘haste’ can easily hold you back from getting better results from the content you create and distribute! To avoid this simply focus on quality and forget about publishing frequently! Why? Because quality is what gets you noticed while publishing frequently could be a waste of your time considering the ‘lack’ of results you may get from a lesser quality effort!

Striving for Perfection

Now understand there is a big difference between quality and perfection! Forget about it if you’re looking to be perfect all the time when creating content because this is an unrealistic expectation! Always being original, never having grammar issues or simply trying to create something that will go viral will find you wasting a lot of time because achieving perfection is like finding a pot of gold at the end of a rainbow! It likely will NOT happen and besides, your viewers don’t expect perfection, they just want you to be you, which is why they view and viewed what you have published previously! Give them more of the same quality they’re used to and don’t allow ‘perfection’ to hold you back from publishing more often! Having a ‘hang up’ like trying to be perfect will only slow you down which is something you don’t want on the fast paced internet!

SEO

Back ‘in the day’ it was all about properly optimizing your content, be it the title, text, alt tags or images but times have changed! These ‘technical’ tactics were time-consuming and actually succeeded in helping to lower the ‘quality’ of the content by focusing more on optimization strategies and less on creating information of value! Search engines have now started to focus on the quality and relevance of what is being published and use this as a way to ‘award’ marketers with higher rankings! Remember to simply write for the people and NOT the search engines! People will enjoy your work all the more and search engines will notice this by the number of views your efforts get and rank you higher as a result!

The challenges of content marketing typically stem from trying to publish something that stands out or goes viral on a frequent basis! This ends up resulting in marketers spending possibly TOO much time trying to find the exact ‘right’ topics of interest or simply trying to ‘perfect’ and/or optimize what they are creating! Although the use of content is important and plays a vital role in marketing online you can NOT allow that to hold you back from addressing other aspects of your business or cause! By identifying the challenges such as those reviewed above, gives you the opportunity to either avoid them or develop a strategy that enables you to work around or through them!

5 Reasons Social Media Use is Addicting

5 Reasons Social Media Use is Addicting

Have you noticed that your social media use seems to have taken control of your life? Social media today tends to dominate the consciousness of many young adults even when they’re in the company of family and/or friends! For goodness sake, otherwise sensible people are being found taking ‘death’ defying selfies just for the sake of posting these pictures to their social accounts just to get more likes, shares or followers! Yup, our obsession with these online social sites can NOT be denied, but why are they so addicting?

Here, in my opinion, are 5 reasons that we as citizens of the internet have found ourselves addicted to social media today…

Convenient Access (24/7)

It’s all about availability! Online social sites are easily accessible at any time of the day or night and can be accessed using any number of mobile devices or going old school by using a computer! This convenient access tends to increase the number of times you may log-in to your account which in turn develops into a habit and yup, an addiction if you’re not careful! These sites were originally developed for our use to enjoy and to connect with other like-minded people but 24/7 access has made it very difficult to resist its addictive nature!

No Personality, No Problem

With all the filters and remoteness associated with using social media today, anybody can easily ‘reinvent’ themselves to be more exciting! Lacking in inter-personal skills is NOT a deterrent for anyone wanting to partake in any of the many online social sites available! Conversations are not always in ‘real’ time so spontaneity is NOT required therefore people lacking a spunky personality can still easily and comfortably slide in and out of conversations with other site members! Having time to ‘prepare’ any response is HUGE for anyone who may have anxiety issues when it comes to socializing with others!

Fuels Confidence

Having an increase in confidence is a great feeling to experience, no matter who you are or what you’ve accomplished! It is a ‘comfort’ zone in which you feel you’re in total control and using social media today is something that definitely fosters the feeling of confidence! As mentioned above you’re able to ‘prepare’ your responses as well as choose topics to talk about with which you are familiar and knowledgeable! For people feeling socially awkward, the remoteness and lack of required spontaneity associated with online social sites is just what they need to help them comfortably engage with others!

Meeting New ‘Friends’

For those folks who are not overly outgoing or who don’t have much contact with others, social media today offers the chance to overcome your shyness and to meet new people! Now I’m not going to ‘push’ the notion that all the ‘friends’ you make on these sites are in fact people who really know you and feel a strong bond since that’s not true! What is true is some of these new acquaintances may develop into friends however just being able to talk to others about things of interest to you is a big plus, especially for those who are otherwise socially remote!

Validation

Just by simply being involved in the social media madness tends to ‘validate’ you with your peers as well as family. The sense or feeling of being involved or ‘in the know’ is uplifting and hard to resist because we as humans tend to prefer being part of something! In fact, many people use their contacts, likes, shares and/or followers as a form of validation of their popularity or as strange as it sounds, their worth! As sad as it may be our ‘popularity’ on social media today is often tied to our self-worth which is a perfect example of how the internet has actually made changes to our value systems! For those lacking in self-worth, using social sites to build up followers or be otherwise recognized in the community is their best bet to feel better about themselves!

Has your social media use taken control of your life so much so that you find yourself constantly checking your status, even when in the company of others? Well, you’re NOT alone because social media today, for very many and especially young adults, has become very addicting. We use these online social sites as a way of ‘meeting’ new people, posting pictures (to impress) and even to check on the news! Make no mistake social media has gone mainstream and it does serve some very good purposes, however, like anything else ‘too much of a good thing’ can turn sour! The point here is you must take back control of your life if you find yourself obsessing too much about your social media accounts! Start today by spending more time with friends and family, you can always check your status online but learn to limit your access!

The 5 Qualities of an Entrepreneur That Breed Success

The 5 Qualities of an Entrepreneur That Breed Success

There are 5 certain qualities of an entrepreneur that are NOT commonly possessed by others that enable them to create and experience small business success! These same qualities can help you reach your goals as well provided you possess them, and if you don’t, don’t worry, they can be easily developed! Without further ado let’s enter into a discussion about the 5 qualities many successful entrepreneurs possess and what YOU will also need to succeed if enjoying small business success is your goal…

Today I Do This – Prioritize

Each day you’ll want to identify at least one thing as your PRIORITY so you’ll focus on it till it’s completion! As an entrepreneur, your priorities will typically be any task or project that will move you closer to your ultimate business objectives! By narrowing your focus on just a few manageable priorities means they will get the attention they need to be successfully completed! In many cases, some priorities may take days to complete but at least your making progress and this is what you need to do to reach your goals! Stay focused and stick with planning your work daily…

Embrace Rather Than Flee Challenges

Instead of ‘instinctively flinching’ every time you encounter a difficult challenge WHY NOT instead take the attitude you’re learning something new? Good, bad or indifferent if the situation you’re facing challenges you, there’s bound to be something new to learn and knowledge is good, right? By continually avoiding those tough challenges you will likely never reach your goals while also severely limiting your chances of learning something new! Remember once you’ve acquired any new knowledge, it is yours to keep and the very best way to increase your own value!

A Word About Gratitude

Have you ever considered the ‘ripple’ effect that can be caused by a simple “thank you” to anyone who does something kind for you? WOW…everybody seems to win in this situation while at the same time it tends to reinforce ‘good’ behavior as well, imagine that? The good will you develop by being nice or displaying acts of kindness will only positively enhance your reputation and this can easily help to boost your business efforts! Oh and how about those networking or joint venture possibilities? Your small business success depends upon a lot of things and having a good reputation will only work in your favor so be nice, besides it feels good!

Self Motivation

When somebody has got to do it to get the job done, that somebody is most times YOU! Entrepreneurs are often times fiercely independent which is not unusual since they tend to march to the beat of a different drummer! Having made that point these independent business people tend to work alone thereby they are typically self-motivated! If entrepreneurship is something you want to pursue, possessing a strong sense of self-motivation is definitely something you’ll need to succeed! Without the proper motivation, your dreams will NEVER become your reality! Are you motivated enough to reach your goals?

Seek to Grow

Like in any business where you’ll need to find customers to profit you MUST also be willing to learn new things to remain competitive and ‘current’ in your industry! In many cases, your own small business success will directly stem from your knowledge of the industry that you’re working in and your willingness to continue your education! There will be skills and strategies you’ll need to develop to make you more effective at what you do, but if you’re not willing or too lazy to do so, you likely will be doomed to failure!

The 5 most distinguishable yet common qualities of an entrepreneur that leads to their small business success have been discussed above here today. Acquiring or developing these same qualities, which is NOT difficult to do, can help you reach your goals as well and this is GREAT news! The bottom line is success is something we all can enjoy and the 5 simple qualities discussed above are literally all you need to succeed at just about any endeavor! Now the only question left to ask is are you ready for success or do you just like to dream about it?

How Marketing with Content Differs from Blogging

How Marketing with Content Differs from Blogging

Marketing with content is a familiar and effective strategy used by many organizations to offer useful information about their products and services! This strategy is great for new business development as well as building relationships with existing customers as well! How this strategy differs from publishing blog posts is to be the topic of our discussion here today! Although blogging and content marketing both rely upon publishing information to achieve their goals, it is the way in which they do so that makes them different!

Here are 3 fundamental differences between how ‘traditional’ bloggers and content marketers develop and use the information they publish!

Intent

Clearly the intent of content marketing is to establish a strategic approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience! In the vast majority of cases using content in this way is for the intention of new business development! Blogging on the other hand is more ‘whimsical’ in nature and although bloggers can use their site for marketing as well, their approach is NOT as structured! Topic selection for bloggers typically focuses on whatever is currently popular and loosely relevant to the theme of their platform! Distributing content to market a business, product or service however demands using subject matter more closely related to what it is you’re promoting!

Internet Real Estate

Blogging uses a specified location or platform on which it displays thoughts, ideas, observations and opinions relevant to the central theme of the blog itself! Content marketers find ‘several’ avenues to ‘park’ their content, much like using a net for fishing, and they offer useful information that is much more target specific in terms of their audience! Instances of marketers distributing their content merely for new business development can be found all over online such as social media sites, ads on YouTube (ugh) or even in forums! Blog posts, well they can be found on blogs, imagine that!

Strategy

Content marketing is more a LONG term strategy targeting people at different stages of the buying process with useful information that focuses on helping them with their buying decisions! This strategy involves varying types of content presented in a systematic way to help people make more informed and comfortable decisions! When publishing blog posts however there tends to be a dramatic shift in terms of the topic presented which could be something as benign as simply offering an opinion or rant! Bloggers are more focused on reader loyalty and developing a following while content marketers are focused on new business development, plain and simple!

Businesses find marketing with content a very effective strategy that helps identify and attract people with an interest in their products or services! The idea behind this strategy is to offer useful information about products and/or services being promoted so that people can make more informed purchasing decisions! Above we discussed how content marketing actually differs from ‘traditional’ blogging! Publishing blog posts is NOT about sharing information for the sake of new business development! The long and short is although both blogging and content marketing focus on creating and sharing information, as discussed above, in the end, their intentions and distribution strategies are fundamentally different! The one thing that still remains true however is content continues to be the dominant ‘currency’ used by both individuals and large corporations to be noticed online!

The Point Behind Marketing with Content

The Point Behind Marketing with Content

Marketing with content has become an accepted and popular business marketing strategy for many compelling reasons! Back in the day hard or pushy sales tactics were the norm but not anymore! Today consumers are much more curious and cagey and they DEMAND information they can use to make purchasing decisions! The role of content in marketing today is to offer information people are looking for and to do so freely! In time you will even become an authority in the eyes of the folks who read what you wrote and with this comes great influence! So how exactly does this strategy work?

Below let’s now discuss the 7 steps your content must offer and/or achieve to make it such an effective online marketing strategy!

Gain Attention

Topic selection is always key to how popular what you’ve created will be with readers! The idea here is to focus on a subject that is currently relevant and hopefully of great interest to your target audience! Once you’ve gained the attention of readers, provided the context of what you wrote is helpful and/or otherwise informative, these people will either subscribe to your list or at least look for more from you! Remember, after you’ve taken the time to research and compose your content, focus on crafting a catchy headline that will compel people to take the time to read more!

Gain Trust

Most of the information you are circulating online as part of your business marketing strategy should first and foremost hold relevance to your field! Secondly but no less important, the role of content you are offering should be helpful to viewers and should NOT be peppered with product offers or other more aggressive sales tactics! Your purpose is to HELP others and freely so that they come to trust you and even look to you for further advice, tips and/or suggestions!

Increase Influence

After trust is built and viewers have found the information you have given them to be helpful, you as the author tend to become an authority in their eyes! Having credibility like this makes you more influential with readers as they become increasingly more comfortable with you and it is this part of the relationship building process that is so critical! Gaining influence in this way is why this business marketing strategy works so well!

Offer Solution

Most people are searching for information online to help them solve a problem or learn something new!As we mentioned above the content you offer should be of relevance to your field, niche or industry and since people are looking for information in YOUR field, you’re in the perfect position to help! It is only natural to seek out someone with expertise in a particular field if you’re looking for answers or advice! Guess what since you’ve already become an authority, at least in the eyes of your readers, by circulating so much good information, you’re the expert they’re likely to rely upon! Whether it is a product specifically designed to address your readers problems and/or questions or perhaps it may be further information you can supply, always try to help your readers solve their problems!

Help Others

The main intention or role of content is primarily to help others in some way, be it through laughter, useful information or thought provoking comments or ideas! This is the HOOK you use to gain trust and influence with readers and the biggest reason this business marketing strategy works so well! Always look for ways to be helpful and people will flock to you like the Pied Piper!

Increase Marketing Effectiveness

As a businessperson, at some point you’ll want to make some product offers because, in the end, you need to make sales! Now that you’ve got the trust of others coupled with the influence you’ve earned, people will be much more comfortable and receptive to your suggestions or offers! In fact persuasive sales tactics are not typically needed with influence like yours and in many cases sales can be made by simply ‘suggesting’ or recommending a product! You gotta like that, especially if asking for the sale makes you uncomfortable!

Establish a Following

For anybody working online, it is ALWAYS easier to build a business and of course make sales if you have a following! Whether people subscribe to your blog or list, you now have direct access to folks who have shown an interest in what you do or promote! Although the role of content has grown tremendously with marketers and the search engines over recent years, NEVER overlook the importance of having followers or a list…or both!