What It Takes to Become an Authority According to Google

What It Takes to Become an Authority According to Google

If you want to become an authority online, at least in the eyes of Google, being popular is NOT necessarily what it takes! Google has done away with keyword use as a means to award higher rankings to content creators but instead has placed a greater emphasis on helping other … Continue reading

Are Internet Entrepreneurs Facing Extinction?

Are Internet Entrepreneurs Facing Extinction?

Internet entrepreneurs are facing perhaps their biggest challenge and it’s not another change in Google’s algorithm but rather the end of net neutrality, as we’ve come to know it! For people using the internet net neutrality simple means having (equal) access to all types of content, regardless of the source, … Continue reading

Scarcity Marketing – What You Should Know

Scarcity Marketing - What You Should Know

Scarcity marketing is a very effective way to quickly increase your sales conversions when making product offers online! The premise behind this particular strategy is to promote a sense of urgency with potential customers in order to get them to take immediate action! Sometimes ‘bending the truth’ does actually occur … Continue reading